Wearing The Green Eyed Monster
Oddly enough envy shares the color spectrum with environmental awareness.
Shakespeare's Othello spoke about the green-eyed monster and jealousy.
And who hasn't heard the term 'green with envy.'
Now an upstart brand have adopted the term into a branding for organic children's and kids clothing.
Combining earth friendly materials and tapping free trade sources the brand has been successfully reaching out to an increasingly green audience.