TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

WHAT'S IN A NAME Hilton Makeover

Category: Hotels, Posted:10 Sep 2010 | 06:00 am

In what one of the global legacy brands has termed a holistic solution, Hilton Worldwide has added "& Resort"s to its logo and name which now reads Hilton Hotels & Resorts.
Despite at one point being one of the best known hotel brands in the world i.e. 'Take Me To The Hilton', the brand has seen erosion at its upscale presence for a number of years.
A high profile lawsuit between Starwood over claims of economic sabotage stalled the launch of the Denizen boutique brand for Hilton Worldwide.
Much ink has been spilled over this quandary and as of late a greater focus in Asia over the luxury Waldorf Astoria brand, though to a casual observer the stylized "W' character could seems a bit eery.
In Thailand expectations are to view Doubletree by Hilton as a growth segment.
As for the logic and true value of corporate name changes, they remain a hit and miss proposition for those who may remember missions to nowhere such as Six Continents.

Other News

Read more

Thailand’s Sandbox Is Not A Quarantine

Category: Tourism, Posted:12 Jun 2021 | 10:45 am As we are 19 days away from Thailand’s Sandbox tourism reopening in Phuket, there continues to be a misunderstanding of the overall rules and the term quarantine is incorrectly used. Quarantine by definition is isolation, whereby Sandbox travelers will be able to move throughout their hotel, visit beaches, restaurants, shops etc. Remember Phuket is about […]
Read more

C9 Hotelworks Releases New Krabi Report

Category: Hotels, Posted:07 Jun 2021 | 06:00 am Comparing major Southern Thai resort destinations, Krabi is one that historically balances well between the international and domestic markets. In the new Krabi Hotel Market Update from C9 Hotelworks, we take a look back at pre-Covid trading to examine from what point hoteliers hope tourism will upcycle towards recovery and what will the trends be. […]
Read more

SHA Plus Program In Focus

Category: Hotels, Posted:06 Jun 2021 | 13:17 pm A key part of the upcoming Phuket Sandbox reopening process is the requirement for incoming international travelers to stay in an SHA Plus hotel for 14 days, or shorter if only visiting the island. Those who want to travel onward to other destinations in Thailand can proceed after a 14-day period. As travelers are scrambling […]