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WHAT'S IN A NAME Hilton Makeover

Category: Hotels, Posted:10 Sep 2010 | 06:00 am

In what one of the global legacy brands has termed a holistic solution, Hilton Worldwide has added "& Resort"s to its logo and name which now reads Hilton Hotels & Resorts.
Despite at one point being one of the best known hotel brands in the world i.e. 'Take Me To The Hilton', the brand has seen erosion at its upscale presence for a number of years.
A high profile lawsuit between Starwood over claims of economic sabotage stalled the launch of the Denizen boutique brand for Hilton Worldwide.
Much ink has been spilled over this quandary and as of late a greater focus in Asia over the luxury Waldorf Astoria brand, though to a casual observer the stylized "W' character could seems a bit eery.
In Thailand expectations are to view Doubletree by Hilton as a growth segment.
As for the logic and true value of corporate name changes, they remain a hit and miss proposition for those who may remember missions to nowhere such as Six Continents.

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After The Sandbox – Phuket Hotels Ask What’s Next?

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Remembering Florian Hallermann

Category: Hotels, Posted:16 Sep 2021 | 08:56 am We’d like to take a moment to remember Zeavola General Manager Florian Hallermann. Florian tragically died in a hiking accident in Ko Phi Phi. He was a familiar face in Greater Phuket hospitality circles for many years and well-loved in Ko Phi Phi, which was his last posting. Looking back at the start of our […]