TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

What’s Up For Phuket 2020

Category: Hotels, Posted:31 Dec 2019 | 06:00 am

All too often I am approached and asked what’s going to happen to Phuket in the next year or even the next ten years.

It’s an absolutely nonsensical question as I have absolutely no idea what’s going to happen in the next ten minutes or ten seconds for that matter.

No one does.

Yet, the reality is that real life and real business demands proactive long-term strategies and the hotel business is no different.

As we look on the blank page of 2020, what do we know?

Thailand has edged close to 40 million visitors in 2019 and looks set to eclipse that number next year. Phuket in 2020 should clear 10 million passenger arrivals at its gateway international airport.

Today, the Bank of Thailand’s weighted index for the US dollar to Thai baht exchange rate stands at 30.121. Will it drop below the glass ceiling of 30? Probably.

For Phuket hoteliers currency concerns are real and next year there appears to be little relief in sight.

But let’s understand Asia’s journey from taking the East into the new West is no sudden movement, it’s been coming for years. One can argue on currency parity to the West given the quality of hotels, shopping malls, airlines and attractions.

That said, domestic tourists are now being lured abroad by high spending power and low-priced accommodation in developed markets. Competition is rising.

One critical game changer is the epic rise of Vietnam, who is now playing in the same ring as Bali, Phuket and other legacy Southeast Asian leisure destinations.

Cheaper hotels, travel and costs are the new normal so Phuket and Thailand need to accept this and grow it’s niche markets, infrastructure and offerings.

Even Vietnam though remains volatile to massive bank debt, consumer credit and overdevelopment. There will be pain in the not too distant future.

For 2020 and beyond Asia is part of the new world order and the old thinking that if it’s Asia is has to be cheap is being swiftly eradicated from our collective memory.

As for the Phuket gripes of empty restaurants, retail shops and hotels the reality is development is continuing to outpace demand. When a new retail mall opens it simply cuts into the existing market, it’s not creating or inducing new demand.

For hotels, when I look deep into the numbers, the truth is well managed hotels perform better, as well as certainly locations, designs or brands often do.

I for one am optimistic for 2020, airlift is growing, products are getting better and despite the currency stress, I’ve learned to have inner peace in Asia’s journey into the mainstream.

Come on 2020, hasten the wind and let’s see where the journey leads us…

Other News

Read more

Phuket’s Russian Winter Market Airlift Surge

Category: Tourism, Posted:14 Aug 2022 | 19:39 pm Direct airlift between Moscow and Phuket will resume with flights starting from 30th October. National carrier Aeroflot will offer daily service. Currently,  most Russian travelers fly via the Middle East on Emirates, Qatar, or Etihad. Singapore Airlines previously flew direct to Moscow and connected travelers via a number of flights to Phuket, but suspended services […]
Read more

Global Experiential Hospitality Brand Selina Debuts In Southeast Asia

Category: Hotels, Posted:12 Aug 2022 | 18:12 pm One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand. The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts. Selina’s DNA is based on local […]
Read more

BDMS To Open Medical Wellness Facility At Laguna Phuket

Category: Real estate, Posted:12 Aug 2022 | 10:27 am The Greater Cherngtalay area in Phuket is set to see a new international-standard medical and wellness facility from leading Thai group BDMS (Bangkok Dusit Medical Services). Located in the middle of the integrated resort development of Laguna Phuket at Canal Village, the offering is targeted at both a growing local and expatriate population and overseas […]
SiaJai logo

Thailand's Leading Homecare Marketplace