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ACCOR ADIAGO Will Aparthotels Come To Asia?

Category: Hotels, Posted:10 Aug 2011 | 06:00 am

Accor's Adiago brand remains a strong European model with 30 properties and more than 3,000 units. But now Adiago is expanding to the Middle East with their City Aparthotel project in Abu Dhabi.
Will Asia be on the planning board for the group?
Singapore-based Ascott have successfully grown the Citadines brand in the region and the opportunity for ACCOR to do something similar is strong.
Branding experts and hotel groups have long been confounded what to call the non-traditional supply ranging from the aparthotel, condotel or even worse condohotel, suites, serviced suites, residences blah blah blah…
The segment continues to grow but remains a product without a name.

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Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
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The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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