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ACCOR ADIAGO Will Aparthotels Come To Asia?

Category: Hotels, Posted:10 Aug 2011 | 06:00 am

Accor's Adiago brand remains a strong European model with 30 properties and more than 3,000 units. But now Adiago is expanding to the Middle East with their City Aparthotel project in Abu Dhabi.
Will Asia be on the planning board for the group?
Singapore-based Ascott have successfully grown the Citadines brand in the region and the opportunity for ACCOR to do something similar is strong.
Branding experts and hotel groups have long been confounded what to call the non-traditional supply ranging from the aparthotel, condotel or even worse condohotel, suites, serviced suites, residences blah blah blah…
The segment continues to grow but remains a product without a name.

Other News

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Koh Samui To Follow Phuket In International Reopening

Category: Tourism, Posted:19 Jun 2021 | 16:29 pm Leading tourism news out of Thailand has the government’s CCSA (Centre for Covid-19 Situation Administration approve in principal a plan to open a sealed route to Samui in mid-July. The plan covers the three islands of Koh Samui, Koh Tao and Koh Phangan and would require travelers to first stay in an ASQ hotel for […]
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Thailand’s Sandbox Is Not A Quarantine

Category: Tourism, Posted:12 Jun 2021 | 10:45 am As we are 19 days away from Thailand’s Sandbox tourism reopening in Phuket, there continues to be a misunderstanding of the overall rules and the term quarantine is incorrectly used. Quarantine by definition is isolation, whereby Sandbox travelers will be able to move throughout their hotel, visit beaches, restaurants, shops etc. Remember Phuket is about […]
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C9 Hotelworks Releases New Krabi Report

Category: Hotels, Posted:07 Jun 2021 | 06:00 am Comparing major Southern Thai resort destinations, Krabi is one that historically balances well between the international and domestic markets. In the new Krabi Hotel Market Update from C9 Hotelworks, we take a look back at pre-Covid trading to examine from what point hoteliers hope tourism will upcycle towards recovery and what will the trends be. […]