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ACCOR ADIAGO Will Aparthotels Come To Asia?

Category: Hotels, Posted:10 Aug 2011 | 06:00 am

Accor's Adiago brand remains a strong European model with 30 properties and more than 3,000 units. But now Adiago is expanding to the Middle East with their City Aparthotel project in Abu Dhabi.
Will Asia be on the planning board for the group?
Singapore-based Ascott have successfully grown the Citadines brand in the region and the opportunity for ACCOR to do something similar is strong.
Branding experts and hotel groups have long been confounded what to call the non-traditional supply ranging from the aparthotel, condotel or even worse condohotel, suites, serviced suites, residences blah blah blah…
The segment continues to grow but remains a product without a name.

Other News

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Manic Monday. No Rain, No Rainbows

Category: Tourism, Posted:20 Sep 2021 | 14:24 pm Rainy days and Mondays are no reason to get down. We have three new Thai Road Trip episodes from C9 Hotelworks and our friends at Delivering Asia Communications for you. Have a seat, throw the umbrella out the window and take a look now. INSIDE STORY Bill Heinecke’s Phuket Resort Home Phuket Hotel Insight – […]
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After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]
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Remembering Florian Hallermann

Category: Hotels, Posted:16 Sep 2021 | 08:56 am We’d like to take a moment to remember Zeavola General Manager Florian Hallermann. Florian tragically died in a hiking accident in Ko Phi Phi. He was a familiar face in Greater Phuket hospitality circles for many years and well-loved in Ko Phi Phi, which was his last posting. Looking back at the start of our […]