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ACCOR Takes On Fairmont Raffles

Category: Hotels, Posted:10 Dec 2015 | 13:01 pm

French hospitality chain ACCOR has entered into an agreement to acquire the Fairmont Raffles (FRHI) for a reported US$2.9 billion.

With 115 hotels and over 43,000 rooms the FRHI deal includes the Swissotel brand together with the two mainstays.

The transaction is comprised of a cash and stock in ACCOR.

According to Hotels Magazine online FRHI has another 13,000 rooms with 40 hotels currently in its pipeline.

This is the second major convergence of leading global brands in the latter part of this year with the Marriott Starwood deal capturing headlines recently.

Other News

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Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
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The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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