TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

AirAsia Vietnam Joint Venture Mirrors Thailand Strategy

Category: Tourism, Posted:27 May 2010 | 06:00 am

In what will no doubt be a surge for both tourism and business in Vietnam is the recently announced joint venture between leading budget airline AirAsia and VietJet Air.
Adopting a similar strategy to how the carrier expanded in Thailand with the Thai AirAsia model, clearly the structure allows a far easier method of penetrating domestic markets which are traditionally highly restructured to incursions by international operators.
There does remain the danger and volatility to creating a network based on joint venture companies which could see brand standard variances and differing financial models in the long term though.
As for now AirAsia certainly is rapidly becoming one of the most prolific success stories in the region.

Other News

Read more

Explorar Brand Spurs Expansion With Koh Samui and Koh Pha-ngan Acquisitions

Category: Hotels, Posted:19 Jun 2022 | 09:22 am Boutique hotel group Pavilion’s experience-focused spin-off Explorar Hotels and Resorts has expanded its growing footprint by acquiring a 125-key resort in Bophut, Koh Samui, and 75-key property in Koh Pha-ngan. Both resorts were previously owned and operated under ‘The Coast’ tagline. The two will be conversions and join an upcoming resort in El Nido, Palawan. […]
Read more

Thailand’s Traveler Restrictions Set to Roll Back 1st July

Category: Hotels|Tourism, Posted:18 Jun 2022 | 09:14 am The wait is over for Thailand’s battered hotel and tourism sectors, with an announcement by the government that the cumbersome Thailand Pass process will be removed by 1st July. Travelers to the Kingdom will no longer be subjected to the online application and approval process. Another restriction for tourists is the Covid-19 USD10,000 insurance requirement, […]
Read more

Thai Group CPN Investing Into 37 New Hotels

Category: Hotels, Posted:12 Jun 2022 | 15:46 pm Thailand’s listed CPN Group (Central Pattana PCL) is set to inject USD288 million into 37 new hotels across Thailand. CPN’s reported strategy is to include hotel components in every new mixed-use retail project across the country. The investment is being targeted into three tiers of hotel assets. The first is a new budget chain Go!. […]
SiaJai logo

Thailand's Leading Homecare Marketplace