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AirAsia Vietnam Joint Venture Mirrors Thailand Strategy

Category: Tourism, Posted:27 May 2010 | 06:00 am

In what will no doubt be a surge for both tourism and business in Vietnam is the recently announced joint venture between leading budget airline AirAsia and VietJet Air.
Adopting a similar strategy to how the carrier expanded in Thailand with the Thai AirAsia model, clearly the structure allows a far easier method of penetrating domestic markets which are traditionally highly restructured to incursions by international operators.
There does remain the danger and volatility to creating a network based on joint venture companies which could see brand standard variances and differing financial models in the long term though.
As for now AirAsia certainly is rapidly becoming one of the most prolific success stories in the region.

Other News

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Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
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PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
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Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]