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Airbnb Targets Local Tourism Segment

Author: Bill Barnett. Category: Tourism. Posted: 1st May 2016

We live in the age of travelers who are increasingly looking for authentic experiences with local flavor.

Enter the 'Travel Age 3.0' where the Lonely Planet’s of the world are becoming debunked by digital content

In a disruptive move AirBnB has smartly entered the arena with a guidebook offering to allow users to tap into neighborhood content.

While user-generated it’s a natural add-on to the monster Airbnb machine which will provide dining, shopping and local interest content in a guide format.

Connecting travelers to local business and increasing interaction is clearly a key-goal and the Airbnb boldly are continuing to be key disruptors for the hotel sector.

 

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