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AIRLINE UPDATE Thai Smile Turns To Frown

Author: Bill Barnett. Category: Tourism. Posted: 6th Mar 2013

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The ill-fated journey of the airline launch of Thai Smile looks to take a left-turn with plans being revealed to shelve the low-cost model.

The airline is now into Plan B mode and looking to regional under-carriers such as Silk Air as a role model.

Thai Airways is understood to be looking at creating a separate operating entity for the airline.

One of the biggest issues faced by the carrier was it was neither a LCC (low-cost carrier) not did if offer premium seating in business class. The later was a half-baked solution at having similar seating to economy and simply no passenger next to premium customers.

Whatever the outcome, it's back to the drawing board for Thai Smile.

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