Aston Introducing Upscale Brand Alana
Fast growing chain Aston is set to bring on a new upscale brand called Alana to the Indonesian market.
Aside from their core offering along with Quest and favehotel another recent launch has been their midmarket Neo and Neo+ offerings.
Scale and critical mass are driving the new brand development for the group, which aside from a strong following in Indonesia have new projects rising in Philippines and Malaysia.
It won't be too long until we see Aston and company in Thailand.