TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Bali Update – Tourism Under The Volcano

Category: Hotels, Posted:06 Feb 2018 | 14:38 pm

The year 2017 was the best of times and the worst of times for Indonesia’s tourism icon Bali. For the first nine months of the year market demand soared, only to be undermined by global news headlines over Mt. Agung’s volcanic activity in October, which in turn resulted in massive hotel cancellations.

As Bali sets its course towards recovery in the early days of this year, the underlying story is not only about how big events can create enormous trading volatility in tourism markets. Last year Bali joined another leading Asian resort destination, Thailand’s Phuket as it saw Mainland China become its top international source of business.

For the period of January to September, China visitors rose a stunning 59% in year-on-year growth according to the newly released Bali Hotel and Hotel Residences Market Report by leading consulting firms C9 Hotelworks and Horwath HTL. In a reversal of fortune looking at the pre-volcano period the legacy Australia market declined, while on the other side of the board India shot up by 54%, the UK with 17% and Japan tallied up at 14%.

Talking about the crisis the over-reliance on one-trick ponies, in this case Australian and Chinese segments went from boom to bust after the volcanic media-frenzy created a travel advisory by Australia that dominoed into the cancellation of travel insurance and ensuring a flood of lost business. This was compounded when China shut down flights between the Mainland and Bali.

Focusing on present Bali hotel performance, the island is regaining momentum and trading by the second quarter of this year is clearly showing signs of widespread stability. Bali’s core domestic segment represents its most important source of business and numbers are up. The buzz killer of travel advisories remains inherent across the globe and the time between big events and recovery is increasingly becoming shorter and shorter.

Summing up the fortunes of Indonesia’s leading tourism attraction Bali, the reality is that life under the volcano is the ‘new normal’. With over 12,000 new hotel rooms under development across the Island of the Gods, the ongoing rush of business from volume markets remains the rule rather than the exception here and in Southeast Asia’s other stressed out resort destinations.

To download the Bali Hotel and Hotel Residences Market Report CLICK  

Other News

Read more

It Takes an Island: Sustainability and the New Traveler

Category: Tourism, Posted:03 Jul 2020 | 10:13 am A  special virtual sustainable event from C9 Hotelworks and Delivering Asia Communications will be held on  Thursday 9th July at 3:00 pm BKK / 4:00 pm Singapore. Registration is free While the present global crisis has effectively stopped travel in its tracks, one of the side effects has been the restoration of nature into many […]
Read more

Banyan Tree Partners On Large-Scale Organic Farm

Category: Tourism, Posted:28 Jun 2020 | 05:00 am Chiang Mai Thailand is set to play home to a joint venture between James Noble’s Boutique Farmers and the Banyan Tree Group for the ORI9IN organic farm. The set-up is on 141 hectares of land and will roll out in October of this year. In an innovative space, the farming concept has rental areas for […]
Read more

Let’s Make A Deal – The Hotel Chain Crisis Reaction

Category: Hotels, Posted:27 Jun 2020 | 14:57 pm While we are still in the midst of the evolving Covd-19 storyline, one thing that is apparent is how massively ill-equipped global hotel group’s sales and marketing and distribution systems are for disruption. Over the past three months not one single hotel I stayed in last year has contacted me, bothered to connect or even […]