Best Western Goes Vib
Best Western International is widely focused on a new brand offering Vib.
Aimed at the lifestyle boutique segment the brand is positioned at the upper midscale tier.
Smaller rooms, bigger lobbies and technology are it's stated ambitions.
A first stop in Asia for Vib will be a new build hotel in Seoul which will roll out in 2017.
One thing missing from the promo on the brand is pronunciation? Do you say vibe, or veeb?