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Best Western Goes Vib

Category: Hotels, Posted:27 Apr 2015 | 06:00 am

Best Western International is widely focused on a new brand offering Vib.
Aimed at the lifestyle boutique segment the brand is positioned at the upper midscale tier.
Smaller rooms, bigger lobbies and technology are it's stated ambitions.
A first stop in Asia for Vib will be a new build hotel in Seoul which will roll out in 2017.
One thing missing from the promo on the brand is pronunciation? Do you say vibe, or veeb?

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