Best Western Launch Boutique Brand
Hotei giant Best Western has launched a new boutique brand tagged as Vib.
Seemingly it's a bit confusing as Vib is meant to be pronounced as Vibe, but is sans the 'e'.
While it's a lifestyle brand the company has said it plans to cater to a broader demographic then other players in the space.
For now the search for the missing 'e' continues and if in doubt find the vibe.