Brand Karma Aquired by SilverNeedle

The journey of SilverNeedle Hospitality has taken a new turn with the acquisition of Morris Sim’s Brand Karma outfit.

Sim who worked for Microsoft in a former life, is well known in Phuket as a Director for Montara Hospitality (Trisara).

In the new shift SilverNeedle has renamed their hotel brand as Next Hotels and created an in-house design, digital and architecture group named Next Story.

Also signing on is ex-IHG Asia Pacific head Patrick Imbardelli as a member on the Board of Directors.

SilverNeedle has gone though a number of changes after starting  as Nadathur. Then acquiring Bill Black’s Ativa Hospitality. Buying over Constellation Hotels in Australia with a largely domestic brand stable. And later launching Sage Hotels. Now the path is Next it seems.