TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Chiang Mai Hotels Battle Disruptors 

Category: Hotels, Posted:08 Jul 2019 | 09:12 am

Thailand’s northern tourism hub of Chiang Mai has become a victim of its own volume-driven success. According to hospitality data provider STR, market-wide hotel occupancy for the first five months of the year is down 5.1%, compared to the same period in 2018.

In the newly released C9 Hotelworks Chiang Mai Hotel Market Update, the comparison between 2018 when the gateway airport surpassed a record-high 5 million passenger arrivals and now in 2019 as haze and air pollution strongly impacted tourism, are startling reminders how fragile travelers shifting appetites can be.

Looking into the numbers this year, total hotel supply in the market is 48,000 keys which is creating a powerful necessity for Chiang Mai to step outside its boutique image and find ways to fill rooms with more mainstream offerings.

A number of properties in the incoming pipeline are branded with international operators, as owners are looking for a competitive edge. The recent opening of the Novotel Nimman Journeyhub is just one example of a Bangkok developer looking to diversify into more affordable hotel assets outside of Thailand’s capitol.

Talking to hotel operator’s C9’s research has highlighted that Chiang Mai’s mounting reliance on the Mainland Chinese sector, which is in the midst of a slowdown is cause for concern. In the first half of last year, China was the number one international source market, holding a 14% share in hotel guests.

In the longer-term, moving past pollution, Chinacation and over-development issues, the bigger issue is how will Chiang Mai evolve from a headlong dive into a far bigger tourism pool and still retain the destination’s long-lasting image as a cultural icon? Same same, but different looks to be a challenging task ahead.

To download and read C9 Hotelworks full Chiang Mai Hotel Market Update, click the following link:

https://www.c9hotelworks.com/downloads/chiang-mai-hotel-market-2019-06.pdf

Other News

Read more

It Takes an Island: Sustainability and the New Traveler

Category: Tourism, Posted:03 Jul 2020 | 10:13 am A  special virtual sustainable event from C9 Hotelworks and Delivering Asia Communications will be held on  Thursday 9th July at 3:00 pm BKK / 4:00 pm Singapore. Registration is free While the present global crisis has effectively stopped travel in its tracks, one of the side effects has been the restoration of nature into many […]
Read more

Banyan Tree Partners On Large-Scale Organic Farm

Category: Tourism, Posted:28 Jun 2020 | 05:00 am Chiang Mai Thailand is set to play home to a joint venture between James Noble’s Boutique Farmers and the Banyan Tree Group for the ORI9IN organic farm. The set-up is on 141 hectares of land and will roll out in October of this year. In an innovative space, the farming concept has rental areas for […]
Read more

Let’s Make A Deal – The Hotel Chain Crisis Reaction

Category: Hotels, Posted:27 Jun 2020 | 14:57 pm While we are still in the midst of the evolving Covd-19 storyline, one thing that is apparent is how massively ill-equipped global hotel group’s sales and marketing and distribution systems are for disruption. Over the past three months not one single hotel I stayed in last year has contacted me, bothered to connect or even […]