TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Chiang Mai Hotels Battle Disruptors 

Category: Hotels, Posted:08 Jul 2019 | 09:12 am

Thailand’s northern tourism hub of Chiang Mai has become a victim of its own volume-driven success. According to hospitality data provider STR, market-wide hotel occupancy for the first five months of the year is down 5.1%, compared to the same period in 2018.

In the newly released C9 Hotelworks Chiang Mai Hotel Market Update, the comparison between 2018 when the gateway airport surpassed a record-high 5 million passenger arrivals and now in 2019 as haze and air pollution strongly impacted tourism, are startling reminders how fragile travelers shifting appetites can be.

Looking into the numbers this year, total hotel supply in the market is 48,000 keys which is creating a powerful necessity for Chiang Mai to step outside its boutique image and find ways to fill rooms with more mainstream offerings.

A number of properties in the incoming pipeline are branded with international operators, as owners are looking for a competitive edge. The recent opening of the Novotel Nimman Journeyhub is just one example of a Bangkok developer looking to diversify into more affordable hotel assets outside of Thailand’s capitol.

Talking to hotel operator’s C9’s research has highlighted that Chiang Mai’s mounting reliance on the Mainland Chinese sector, which is in the midst of a slowdown is cause for concern. In the first half of last year, China was the number one international source market, holding a 14% share in hotel guests.

In the longer-term, moving past pollution, Chinacation and over-development issues, the bigger issue is how will Chiang Mai evolve from a headlong dive into a far bigger tourism pool and still retain the destination’s long-lasting image as a cultural icon? Same same, but different looks to be a challenging task ahead.

To download and read C9 Hotelworks full Chiang Mai Hotel Market Update, click the following link:

https://www.c9hotelworks.com/downloads/chiang-mai-hotel-market-2019-06.pdf

Other News

Read more

Hua Hin Set To Grow International Airlift

Category: Tourism, Posted:12 Apr 2021 | 06:00 am One of Thailand’s best performing hotel sectors is Hua Hin. Well, let’s just say it is the best market over the past twelve months of the pandemic. The destination is now poised to look ahead post-Covid and is looking to increase overseas airlift once the country reopens. Aside from the current expansion of the gateway […]
Read more

Mass Phuket Hotel Vaccination Drive Underway

Category: Tourism, Posted:10 Apr 2021 | 17:14 pm Check out an insightful view of how Phuket’s tourism industry has come together and are pushing forward on a massive vaccination drive for hotels across the island. An inspiring story of how the island is working together. Over the past week more than 70,000 people, mostly staff of Phuket hotels have been vaccinated across the […]
Read more

Condo Hotels Trending In Bangkok’s Property Market

Category: Real estate, Posted:09 Apr 2021 | 09:44 am Bangkok’s hotel branded real estate has traditionally been focused on luxury offerings with brands such as St. Regis, Four Seasons, Ritz-Carlton, and more. While Thailand’s resort markets have and are seeing the most traction as the mid and upper-midscale branded residences, that trend is now going urban. In Bangkok Siamese Assets and Kew Green have […]