TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

CRISIS MANAGEMENT Bangkok's Keen Media Responds

Category: Tourism, Posted:02 Jun 2010 | 06:00 am

The recent Bangkok crisis for created many challenges for businesses in maintaining operations and continuing to service clients, here is one story from media guru David Keen on how his firm managed in the trying circumances:

'Last week in Bangkok, as public transport switched off, laptops all over the city switched on. In apartments, coffee shops and Wi-Fi hotspots, mini-satellite offices popped up as abundantly as the mangosteen and rambutan fruit piled high on the city's street carts. Even as an unprecedented political crisis paralysed large sections of this thriving, multicultural metropolis, residents here, who form the creative heart of the city, continued to provide “business as usual” to clients at home and abroad.
How is this possible? Two words: be prepared. Agencies in Bangkok demonstrated that with ingenuity, advanced preparation and an array of technological tools, even widespread civil unrest that constrained much of urban life could not slow down local agencies from delivering on their promises to international clients.
For example, Keen – the Bangkok-based brand strategy and integrated communications agency – swiftly went “virtual” when it became too difficult for many employees to come to the office in person. “It was crucial for us to continue delivering what our global clients and partners expected from us during this time,” said David Keen, CEO of Keen. “Having planned in advance for this possibility, we were able to implement a wide-ranging and comprehensive plan that empowered our teams to continue with business as usual.”
Skype accounts were created, virtual private networks activated, and online group chat windows replaced meeting rooms. Keen said, “I'm proud of how well our teams worked despite the on-going strife in Bangkok. They continue to demonstrate the high level of service, dedication and professionalism for which Thailand is known.”
Other major companies based in Thailand advocate for a similarly proactive approach. Dillip Rajakarier, COO of Minor International, said, “As Thailand's largest hospitality company, we have weathered difficult economic and political situations before and have learned from such experiences. One of our key strategies is to always be prepared with a strong team and strong industry partners so that we can continue to grow our business in Thailand and beyond.”
Indeed, the message from the Thai government and analysts is one of cautious optimism for Bangkok-based businesses. Frederic Neumann, a head of Asian economic research for HSBC in Hong Kong, stated, “The [Thai] economy is fundamentally sound, and there are no major macroeconomic imbalances to worry about.” In fact, Ampon Kittiampon, the Secretary-General of the National Economic and Social Development Board, stated to the media that the government still expects full-year GDP to grow 3.5-4.5% this year.
Over the years, Thailand has weathered a range of crises, from the 2004 tsunami to SARS epidemics and political upheaval. Through it all, the country has consistently demonstrated astonishing resilience, continuing to grow and develop. As Thailand and the businesses based here look ahead to the future, that characteristic resilience should continue to spur growth and make Thailand an attractive place in which to do business.'

Other News

Read more

Hotel White Label, Third Party Operator and Franchise Event

Category: Hotels, Posted:27 Oct 2020 | 08:55 am C9 Hotelworks and Delivering Asia Communications have organized a highly-relevant virtual event called “White Label Session – The Sequel, Insights into Hospitality Third-Party Operators and New Options for Hotel Owners”. The live webinar will be held on   Wednesday 4th November, 2:00 pm Bangkok Time | 3:00 pm Singapore/Hong Kong. Free registration is available HERE. A hospitality-focused virtual […]
Read more

Phuket Airlift To Koh Samui Is Back

Category: Tourism, Posted:23 Oct 2020 | 16:26 pm Bangkok Airways has announced the return of flights between Phuket and Koh Samui. According to the Phuket News service commences Sunday, October 25th leaving Phuket at 12:20 pm and arriving in Samui at 1:15 pm. There will also be a resumption of flights between Phuket and Hat Yai between Phuket and U-Tapao (Pattaya). The return […]
Read more

Khao Lak Hotel Supply Continues To Expand

Category: Hotels, Posted:22 Oct 2020 | 06:00 am Despite the downturn of Covid-19, hotel investment confidence in Khao Lak remains positive in the long term. One sign of this is a newbuild Pullman-branded Khao Lak Resort Is set to open on 1st December. The 253-key beachfront hotel and villa property features a design by Martin Palleros of Tierra Design.  Palleros is the architect […]