FACEBOOK Good News More Read Than Bad News
For those of us in Thailand as of recent times finding good news has continued to be a daily struggle. A recent media survey by HubSpot concluded that positive news is shared though Facebook more than negative news by 30%.
Further boosting of popularity included “sexual content” (no surprise there), “how to pieces” (combine this with the former and you have a double whammy), or use headlines with the words “how” or “why.”
For hotels, and tourism establishments tapping into social networking, looking at fundamentals could help spell greater sharing of promotion's by following a few tips on market research.