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Hotel Analytics Course By STR In January

Category: Hotels, Posted:19 Dec 2016 | 06:00 am

Leading global hospitality data provide STR is teaming up for with the Phuket Hotels Association for a two-day  workshop on Thursday and Friday January 26th and 27th, 2017 at the Trisara Resort in Phuket, Thailand.

Details of the event are as follows:

You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop.  The session will be held on January 26th (full day) and half day January 27th, 2017.  The location will be the Trisara Resort.  We want to thank the Trisara Resort and Montara Hospitality Group for hosting the event.

The training is free for professors and instructors.  Industry professionals are invited to attend.  Grad students and senior level undergrads are also invited if space allows.  The cost for industry professionals is $300 USD or $270 for Phuket Hotel Association members.  The cost for students is $40 USD (normally $75 USD).  The “Certification in Hotel Industry Analytics” (CHIA) is jointly offered by STR, AHLEI and ICHRIE. 

Certification in Hotel Industry Analytics (CHIA) – The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate and graduate students, professors, and industry professionals through a joint effort between AH&LEI, ICHRIE and STR Global.  Nearly 7,000 CHIA certifications have been granted.  The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation.  This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis.  Certification also confirms a comprehensive understanding of benchmarking and performance reports.   Recipients receive a certificate and are able to use the CHIA designation on their business cards and resumes.

CHIA Workshop – This session is for professors, instructors and school administrators, senior level students (graduate students, research assistants) and industry professionals.  The session introduces the CHIA content, which includes:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports

The session also prepares instructors to be able to present the CHIA training to their students at their own schools.  It is easy to personalize the training related to your own country or city or any area of the world that you are interested in studying. 

Workshop and TTT Session Details – The session will be conducted at the Trisara Resort, 60/1 Moo 6, Srisoonthorn Road, Cherngtalay, Phuket 83110 Thailand. The room location will be made available prior to the training.  The room will open on Thursday at 8:30 am.  The workshop will begin at 9:00 am and end at 4:30 pm.  On Friday, the room will open at 8:30am, training will start at 9:00 and end at 12:00pm.  There will be mid-morning, mid-afternoon and a break for lunch at around 12:00.  Breakfast and lunch will not be provide; however there are dining options nearby.  Dress code is resort business casual. Training materials will be made available to participants prior to the session.  It will be optimal for participants to review the training material prior to the session if at all possible.  Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format.  There are a lot of slides so if you create hardcopies of the PowerPoints, you might want to print multiple slides per page and use both sides of the page.  Training will be presented in English.  Once you have completed the training you will have the opportunity to take the CHIA exam online at your earliest convenience.  It is a 50 question multiple choice test with a 90 minute time limit.  Upon successful completion (70% or greater), you will receive your CHIA certificate.

How to Register – Industry professionals can receive further details and reserve a seat by emailing Phyllis Lamar at [email protected]  Professors/instructors and students may register by emailing [email protected]  We would be delighted to have you join us for an educational and enjoyable experience.  Space is limited, so if you think you might be interested we encourage you to contact us soon.

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