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Literary Hotel Brand Hemingway Launches

Author: Bill Barnett. Category: Hotels. Posted: 30th May 2012

For the most part celebrity hotel brands have been created by the living i.e. Trump or Armani but now comes news that a new Hemingway hospitality brand has been launched.

With an agreement by the estate of the late, great classic author a global licensing agreement has been put in place.

With a stated objective of travel adventure, the brands touch points include properties must be located in areas which relate to Ernest Hemingway's books, travels or offer similar exotic locations.

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