TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Location, Location, Location

Category: , Posted:10 Nov 2012 | 06:00 am

Reading the above headline you would have to believe that either I somehow suffered a momentary nervous breakdown, or else those three drinks before dinner were triple shots.
Does the truth lay at the bottom of a glass, obscured from sight by the swirling ghost of a melting ice cube? Probably not.
There isn't much poetic license in real estate. Yet sideways down on Main Street on Juxtaposition Avenue, are our three buddies, all named location, side by side.
You have to love those little property buzz terms – my personal favorite is ABC: "Always Be Closing". It gets straight to the point in broad daylight. Nowhere to hide, no side-stepping failure. Close the deal or else get out of town.
Here in Phuket, when you measure the success and failure of those projects which stood out from the crowd – it's not easy to separate them. It's as complicated as those color-coded recycle bins.
Personally, it's all Greek to me, blue, gray or other shades of confusion. As I approach the recycle bin with my used plastic coffee cup, I look for clues. Dazed, my mind turns to sticking my head inside the bins just to see which one is which. In the end, I just make a split second decision and hope for the best.
I almost sound like an overwhelmed property buyer here.
Backing up my metaphorical trash truck to the dumpster of business life, that beeping sound drives me insane as the monster machine rolls over a sleeping cat. Cats don't buy real estate so let's just keep on moving.
Our friend 'the great scorer in the sky' (or coming into the festive season it could be Santa) keeps tally on who's naughty or nice. But we tend to look at winners or losers, deals that make money or bleed money.
So what made the difference between successful and unsuccessful transactions? Of course there's a laundry list: views, ocean frontage, design, proximity to popular places, be they shopping, schools, golf courses or marinas.
Wait, according to their brochures, every single one is minutes away from everything and whether you stare at the sea, glimpse it, or just spot an occasional seagull, the water remains a magical divining rod.
Or is it hotel management; guaranteed returns; lifestyle and the lure of bag-stuffing return yields? And of course 'luxury', be it understated, uber or ultra – those strange symbiotic – twins, affordable luxury or just the cheap kind.
Our celebrity mindset still loves named brand architects or interior designers that more often than not lead me to the Google monster.
In this day and age of MBAs and Harvard Business School, not often does the verbiage turn to luck. Let's leave that to Las Vegas or Macau, or even the lottery. Luck defies men in well-dressed suits and targeted up business plans. Nor does it appear in those numbered out secrets of real estate success.
It's a bit like the American Dream. Roll up your sleeves, work hard and you too can succeed like a scrappy junkyard dog. Keep handing out those business cards. Network till you drop. The world is your oyster.
Still, I was speaking to a sage developer the other day, and his simple advice went like this. "Buy spectacular land, or spectacular homes… Don't muddle in the mundane." Mind you more than a few ice cubes had melted down so the whiskey was straight.
But how does this translate to someone shelling out 2 million baht for a shoe-box condo? It doesn't.
Beep! The dumptruck is in reverse again and about to roll down the hill out of control. My three amigos, those Lucky L's, stand at the ready and a new mistress Lady Lucky is ready to hit the road.
Perhaps I'll just ask the bartender to freshen up my drink instead, throwing in a couple of ice cubes. Now where did we come in?

Other News

Read more

Rosewood Branded Luxury Residences For Kamala Phuket

Category: Hotels|Real estate, Posted:27 Jan 2022 | 16:18 pm Thailand’s Raimon Land is developing 14 stand-alone luxury Rosewood branded residences on Phuket’s West Coast at Kamala. The  Rosewood ultra villas have 4-6 bedrooms and are located in a private gated luxury estate. There is no hotel as part of the project. Kamala is an upscale island destination and is well known for its Millionaire’s […]
Read more

Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
Read more

The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
SiaJai logo

Thailand's Leading Homecare Marketplace