M & C Launch White Label Brand
Singapore's Millennium & Copthorne hospitality group has rolled out a white label brand tagged Monogram Collection.
The stated criteria are individual properties with historic significance, design orients or those with a high degree of DNA.
First off the blocks is the Chelsea Harbour Hotel in the UK.
White label has been tapped by other chains with ACCOR's MGallery, Marriott's Autograph Collection and Starwood's Luxury Collection.