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Moevenpick Takes On Chinese Surname

Category: Hotels, Posted:07 Jun 2012 | 06:00 am

The growing influence of the mainland's China market continues to roll.
The latest international chain to try to tap into their inner Zen is Moevenpick who have launched a country specific brand Rui Xiang.
According to the group this translates to "brings you enjoyment and luck with Swiss Quality."
All that in two words.
Earlier this year the InterContinental Hotels Group (IHG) set out with a China brand Hualuxe.
Going global and adding in local flavor for hotel operators continues to gain momentum in the age of the long tale.

Other News

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Rosewood Branded Luxury Residences For Kamala Phuket

Category: Hotels|Real estate, Posted:27 Jan 2022 | 16:18 pm Thailand’s Raimon Land is developing 14 stand-alone luxury Rosewood branded residences on Phuket’s West Coast at Kamala. The  Rosewood ultra villas have 4-6 bedrooms and are located in a private gated luxury estate. There is no hotel as part of the project. Kamala is an upscale island destination and is well known for its Millionaire’s […]
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Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
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The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
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