TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Okinawa Steps Up To Take On Bali And Phuket

Category: Hotels, Posted:24 Aug 2019 | 12:06 pm

While Okinawa is often called the Hawaii of Japan, a changing Asian travelscape driven by low-cost airline carriers is seeing the resort destination attract a rising number of regional tourists. Last year, arrivals hit 9.84 million which is now elevating the market to the likes Asia’s twin icons’ Bali and Phuket.

Summing up the current shift in trends is C9 Hotelworks new Okinawa Hotel Market Review with key catalysts of change being rising airlift, visa exemptions for a number of Asian countries including Thailand and favorable currency exchange rates to the Japanese yen.  

International airlift is delivering more and more overseas travelers, in 2018 domestic routes supplied 71% of the visitors to the destination.  Good news this year is that traction has remained strong as year-to-date arrivals through May registered 4.6% growth. Key overseas markets are South Korea, Hong Kong, Taiwan, Mainland China and the United States.

Market-wide occupancy for hotels in the latest available data was 64% with an average accommodation spend per person, per day registered at approximately USD218. With over 36,000 hotel and ryokan keys, the current pipeline is showing 5,295 keys under development.

Key incoming brands reflect more global brands including Hilton and Four Seasons. The latter is being developed by Malaysia’s Berjaya Group, fresh from an extremely successful project in Kyoto. Berjaya is again set to leverage the Four Seasons brand on a hotel residence component of the project.

Despite high development costs given pressure from the upcoming run up to the Olympics, Okinawa’s resort trajectory remains strongly positive given the current expansion at Naha Airport. With low interest rates in a stable marketplace, developers are increasingly looking to the both Okinawa and the outer islands with rising interest, as the destination is poised to play on a broader global stage.

To download C9 Hotelworks Okinawa Hotel Market Review CLICK

Other News

Read more

Rosewood Branded Luxury Residences For Kamala Phuket

Category: Hotels|Real estate, Posted:27 Jan 2022 | 16:18 pm Thailand’s Raimon Land is developing 14 stand-alone luxury Rosewood branded residences on Phuket’s West Coast at Kamala. The  Rosewood ultra villas have 4-6 bedrooms and are located in a private gated luxury estate. There is no hotel as part of the project. Kamala is an upscale island destination and is well known for its Millionaire’s […]
Read more

Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
Read more

The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
SiaJai logo

Thailand's Leading Homecare Marketplace