Outrigger Samui Online AUD1Million Sales in 48 Hours
The newly opened Outrigger Koh Samui Resort and Spa teamed up with Australian website Cudo.com.au to achieve AUD1 million revenue in only 48 hours.
The Outrigger deal went on to make AUD1.5 million in sales overall, making it the highest grossing group buying deal in Australia to date. The high value deal, offered consumers five nights at the new Outrigger Koh Samui Resort for AUD792, 74% less than the regular price of AUD3,000.
The Outrigger resort opened its doors on 1st February 2010 and ran the Cudo deal as a way to build recognition and demand quickly -through its above the line advertising across the Channel Nine network and ninemsn and its extensive member base. Cudo's unique marketing offering has proven a huge success for the resort, with more than 2,000 rooms sold providing the resort with up to 4,000 new customers in less than four days – with no cash outlay required.
Launched on September 1, 2010, Cudo is a joint venture between Microsoft and Nine Entertainment Co. and sits within the ninemsn group of companies that includes the online powerhouse ninemsn.com.au.