Phuket Brand Conversions and Affiliations Ramp Up as Tourism Rises
Back of surging tourism numbers. Phuket hotel owners and developers are increasingly looking to convert to brands or affiliate to soft brands.
The 274-key Village Coconut Island Beach Resort is part of the Spanish hotel group Barcelo. Now known as Barcelo Coconut Island, it is located on Phuket’s east coast on Koh Maphrao. Barcelo has over 250 hotels in 22 countries.
Another brand affiliation is the upcoming Nai Yang Beach Resort which is slated to open in 2028 and is under IHG’s Vignette Collection. The property features 115 rooms. This is the 3rd IHG signing with the same developer, under the Vignette Collection. The other two are the Dinso Resort and Villas in Patong and another Dinso in Koh Chang.
Brand conversions were a hot topic at this year’s Thailand Tourism Forum 2024. To view the session that focused on Diving Into Hotel Conversions – A Case Study, check out the video at –