C9 Hotelworks Logo Hospitality Consumlting

Preferred Goes To Single Brand

Author: Bill Barnett. Category: Hotels. Posted: 25th Mar 2015

Leading global hotel marketing brand Preferred Hotels and Resorts have restructured their approach to a single entity focus.

They have created five categories for consumer recognition - Connect, Legend, LVX, Lifestyle and Residences but will do this under a single entity.

It's all about building a larger focus on the big picture of Preferred.

There continues to be debates in hospitality circles about the effectiveness of brand families or a single entity so let's see how far down the track this strategy will go.

Talk to C9 today and fınd out how we can help you.

Telephone: +66 (0)76 325 345/6| Email:

Skype: C9Hotelworks, or go to our contact page.

Latest Book Releases from C9 Hotelworks' Bill Barnett

C9 Hotelworks Founder and Managing Director Bill Barnett is a noted columnist, author and leading authority on travel trend, hotels and property.

View all the books from C9

Contact Us

Telephone: +66 (0)76 325 345/6
Email:
Go to our contact page.