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Preferred Goes To Single Brand

Author: Bill Barnett. Category: Hotels. Posted: 25th Mar 2015

Leading global hotel marketing brand Preferred Hotels and Resorts have restructured their approach to a single entity focus.

They have created five categories for consumer recognition - Connect, Legend, LVX, Lifestyle and Residences but will do this under a single entity.

It's all about building a larger focus on the big picture of Preferred.

There continues to be debates in hospitality circles about the effectiveness of brand families or a single entity so let's see how far down the track this strategy will go.

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