TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Resort Demand Not Just About The Beach

Category: Tourism, Posted:17 Dec 2016 | 10:27 am

Over the past decade Southeast Asia resort destinations have seen a strong shift away from their ‘old school’ legacy markets.

What was once a defined beach holiday, burning under a tropical sun for days on end has decidedly changed.

By the first quarter of 2017, China will eclipse Australia as the number one international inbound market to Bali.

In Phuket the change has already come and despite a large influx of snowbirds, Chinacation tops the market trend.

A few days ago I was reading in TTG Asia how Vietnam’s emerging Phu Quoc was facing challenges in sustainable demand.

In what is being touted as Vietnam’s answer to Bali and Phuket, with nearly a dozen international hotels in the pipeline, the fact is that feedback from Asian markets is that the beach destination does not offer enough diversity to attract regional visitors.

Most impactful is the fact that international flights have been unsuccessful and as we know airlift is everything.

Certainly the mantra of build it and they will come is clear but what hotel developers and tourism bodies don’t quite get is how visitor behavior is changing.

Today it’s all about retail, attractions, local experience and getting out of the box. Destination resorts are failing to understand the new traveler and in most cases they are walking right out the front door and spending their money at the nearest retail complex.

Times are changing, and resort markets have to understand the disruption that is clearly written on the wall.

Other News

Read more

Thaiger Cage Hospitality Digital Pitch Event To Debut at Thailand Tourism Forum 2023

Category: Hotels|Tourism, Posted:26 Dec 2022 | 13:48 pm Leading Thai digital media outlet The Thaiger is launching a new start-up technology pitch event ‘The Thaiger Cage’ on 16th January 2023 at the Conrad Bangkok. It is a special prequel to the Thailand Tourism Forum (TTF) 2023, now in its twelfth year and widely considered to be the country’s leading annual hospitality event The […]
Read more

Could Thailand’s Southeast Coastal Gem Khanom Be The Next Koh Samui?

Category: Real estate|Tourism, Posted:23 Dec 2022 | 12:26 pm The search for the next big resort destination in Thailand is an absolutely big ask. An expansive country with 77 provinces and an amazing array of diverse geographical locations, Instagram-worthy aspects, and distinctly different nuances. Out of this brazen travel chaos, the endearing term ‘same same, but different’ was born and remains highly relevant. Yet, […]
Read more

Digital Homecare Platform SAIJAI Unveils “Hospitality Staffing” Solution as Hotels Grapples with Manpower Crisis

Category: Hotels, Posted:21 Dec 2022 | 12:21 pm The pandemic changed everything. It has been an accelerator but also a major change-maker for Thai service workers retrenched or “paused” during the three-years Covid crippled Thailand’s hospitality industry. Many who left the sector are now in great demand to return but there is a reluctance to do so on as the sector has simply […]
SiaJai logo

Thailand's Leading Homecare Marketplace