TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Starwood Versus Hilton Espionage Case Settled

Category: Hotels, Posted:18 Jan 2011 | 06:00 am

It's hard to believe that this hospitality episode is not a Robert Ludlum or John Grisham thriller accompanied by intrigue, politics and back room secrecy.
Global hotel chains Starwood and Hilton have reached a settlement over the latter's Denizen brand and charges of intellectual property espionage of the chic W hotels brand.
As reported in the international financial press Hilton will pay USD75 million and is barred for two years from managing or engaging by means of acquisition any lifestyle-banded hotels currency under contract to Starwood.
Two court appointed watch dogs will be internally monitoring Hilton for the next 24 months and a two year hiring ban has been placed over Hilton so they cannot poach any Starwood lifestyle or luxury employees during the same period.
At the root of the issue remains what is alleged to be widespread documentation over the theft of W proprietary documents by former Starwood executives Ross Klein and Amar Lalvani.
Denizen looks to be a brand destined to never see the light of day. The origins of the name reportedly come from W's internal strategy of developing a “zen den” which was then converted into a Hilton context and “den zen” or one could say Denizen.
So ends the terrible but true saga that just may eventually come to Hollywood television or movie screens in the future. Unfortunately for the hotel industry it's hardly one which provides a positive picture of the trade.

Other News

Read more

Vietnam Tourism Voices  – The Tiger Roars Back

Category: Tourism, Posted:24 Sep 2021 | 13:40 pm Next Tuesday join C9 Hotelworks and Delivering Asia Communications for an in-depth look at Vietnam’s return of the international marketplace. Vietnam’s tourism and hotel market is focused an upcoming ‘Sandbox-style’ reopening for international travel. With the Vietnamese resort island of Phu Quoc taking center stage in a proof of concept, the hospitality industry in this […]
Read more

Manic Monday. No Rain, No Rainbows

Category: Tourism, Posted:20 Sep 2021 | 14:24 pm Rainy days and Mondays are no reason to get down. We have three new Thai Road Trip episodes from C9 Hotelworks and our friends at Delivering Asia Communications for you. Have a seat, throw the umbrella out the window and take a look now. INSIDE STORY Bill Heinecke’s Phuket Resort Home Phuket Hotel Insight – […]
Read more

After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]