TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Starwood Versus Hilton Espionage Case Settled

Category: Hotels, Posted:18 Jan 2011 | 06:00 am

It's hard to believe that this hospitality episode is not a Robert Ludlum or John Grisham thriller accompanied by intrigue, politics and back room secrecy.
Global hotel chains Starwood and Hilton have reached a settlement over the latter's Denizen brand and charges of intellectual property espionage of the chic W hotels brand.
As reported in the international financial press Hilton will pay USD75 million and is barred for two years from managing or engaging by means of acquisition any lifestyle-banded hotels currency under contract to Starwood.
Two court appointed watch dogs will be internally monitoring Hilton for the next 24 months and a two year hiring ban has been placed over Hilton so they cannot poach any Starwood lifestyle or luxury employees during the same period.
At the root of the issue remains what is alleged to be widespread documentation over the theft of W proprietary documents by former Starwood executives Ross Klein and Amar Lalvani.
Denizen looks to be a brand destined to never see the light of day. The origins of the name reportedly come from W's internal strategy of developing a “zen den” which was then converted into a Hilton context and “den zen” or one could say Denizen.
So ends the terrible but true saga that just may eventually come to Hollywood television or movie screens in the future. Unfortunately for the hotel industry it's hardly one which provides a positive picture of the trade.

Other News

Read more

Thaiger Cage Hospitality Digital Pitch Event To Debut at Thailand Tourism Forum 2023

Category: Hotels|Tourism, Posted:26 Dec 2022 | 13:48 pm Leading Thai digital media outlet The Thaiger is launching a new start-up technology pitch event ‘The Thaiger Cage’ on 16th January 2023 at the Conrad Bangkok. It is a special prequel to the Thailand Tourism Forum (TTF) 2023, now in its twelfth year and widely considered to be the country’s leading annual hospitality event The […]
Read more

Could Thailand’s Southeast Coastal Gem Khanom Be The Next Koh Samui?

Category: Real estate|Tourism, Posted:23 Dec 2022 | 12:26 pm The search for the next big resort destination in Thailand is an absolutely big ask. An expansive country with 77 provinces and an amazing array of diverse geographical locations, Instagram-worthy aspects, and distinctly different nuances. Out of this brazen travel chaos, the endearing term ‘same same, but different’ was born and remains highly relevant. Yet, […]
Read more

Digital Homecare Platform SAIJAI Unveils “Hospitality Staffing” Solution as Hotels Grapples with Manpower Crisis

Category: Hotels, Posted:21 Dec 2022 | 12:21 pm The pandemic changed everything. It has been an accelerator but also a major change-maker for Thai service workers retrenched or “paused” during the three-years Covid crippled Thailand’s hospitality industry. Many who left the sector are now in great demand to return but there is a reluctance to do so on as the sector has simply […]
SiaJai logo

Thailand's Leading Homecare Marketplace