TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Dynamic Due Star In Latest C9 Hotelworks Samui Update

Category: Hotels, Posted:14 Feb 2017 | 09:36 am

The dynamic twosome of Bangkok’s Airways International expansion and emergence of Surat Thani as a secondary aviation gateway has dramatically altered the tourism footprint in Thailand’s second most popular resort island Samui.  A quick glance at the numbers tells the story, as market-wide hotel occupancy hit 72% in 2016 and airport arrivals pushed over the 1.2 million threshold.

Key data from consulting firm C9 Hotelworks latest Samui Hotel Market Update reflected an altered state in the hospitality sector with Mainland Chinese travelers now filling in the gaps of a once highly seasonal destination. During the first nine months of last year the China-led rush resulted in 61% growth in volume compared to the same period the year before.

Much of the momentum can be attributed to Bangkok Airways international expansion which has shifted focus from Southeast Asia and onto North Asia. In the second quarter of this year the carrier will increase flights from Samui to Chengdu to daily service and is expected to add Chongqing at a later date. Currently a THB1 billion baht upgrade for the island airport is under a bidding process and first-phase work is expected to commence within this year.

Samui’s airlift is no longer a one trick pony with the emergence of nearby Surat Thani as a secondary gateway. Flight arrivals last year to the latter spiked up by 30% and are forecasted to grow further in 2017.

Just as we have seen the twin airport story in Bangkok play out with Suvarnabhumi and Don Mueang, the plug and play model for the resort-led market of Samui is benefitting from both strong domestic and international trajectory from Bangkok Airways but also the low-cost  carrier rapid fire expansion  in Surat Thani.

Looking into the future C9’s report reflects positive market sentiment and a strong balance between supply and demand in the incoming development  of new hotels.  One of the most anticipated openings in 2017 is the 175 key luxury tier Ritz-Carlton Koh Samui which is a large-scale investment by Malaysia’s YTL Group.

While the impact of ‘Chinacation’ has not cut hotels’ average rates, with the destination primarily attracting individual travelers, there are signs of a shift in the demand.  With the steady growth of airlift to Surat Thani Airport, Samui is expected to attract a broader market of midscale and upscale segments with pipeline hotels weighted toward these types of products.

To download and read the entire C9 report CLICK

 

 

Other News

Read more

C9 Hotelworks Releases New Phuket Hotel Market Update Report

Category: Hotels|Tourism, Posted:16 Mar 2023 | 00:29 am According to C9 Hotelworks new Phuket Hotel Market Update 2023, the resort island’s tourism recovery has accelerated over the past six months. With the removal of Thailand’s pandemic travel restrictions in 2022, airlift quickly ramped up as India and Malaysia were key early source markets. Over the current winter season aside from the return of […]
Read more

Destination Ink Radisson For Patong Hotel

Category: Hotels, Posted:12 Mar 2023 | 23:16 pm Phuket’s hotel brand conversion trend is continuing, with the latest move having Radisson sign a deal for a 390-room hotel in Patong. Owned by the Destination Group, the property will be branded as a Radisson. This is the fourth recent conversion by Destination with one more Radisson and two Holiday Inns by IHG. Expect more […]
Read more

Hilton Phuket Arcadia Reflagged To ACCOR’s Pullman Brand

Category: Hotels, Posted:03 Mar 2023 | 07:35 am One of Phuket’s largest hotels, the 662-room Hilton Phuket Arcadia Resort has been reflagged under ACCOR’s Pullman brand. The hotel, which will be named Pullman Phuket Arcadia Karon Beach Resort will operate as a Pullman effectively in April of this year, and a staggered 24-month refurbishment program undertaken. With this addition, there will be three […]
SiaJai logo

Thailand's Leading Homecare Marketplace