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The Year of Hotel Brand Swapping

Category: Hotels, Posted:15 Feb 2011 | 06:00 am

Forget those wife swapping key parties of the 60's and 70's the latest rage looks to be hotel owners swapping brands and management in Thailand.
Recent changes include Laguna's Sheraton for Angsana, in Bangkok Radisson Sathorn to Anantara, another Radisson on Rama 9 to Golden Tulip, Pan Pacific into Crowne Plaza and in Samui Langham for another regional brand.
As this year is set to experience the highest numbers of hotel transactions in more than a decade expect brand changes to come at lightning speed in the months ahead.
While marriage often leads to divorce, look for hotel owners to start racking up ex-wives or hotel chains at an ever increasing speed.

Other News

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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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Three More Thailand Sandboxes Join Phuket On Tuesday

Category: Tourism, Posted:09 Jan 2022 | 20:33 pm The Thai government has added three more  Sandbox destinations along with Phuket for vaccinated international travelers. Effective on Tuesday 11th January 2022, Phang Nga (including Khao Lak), Krabi, and Surat Thai (Koh Samui, Koh Pha-ngan, and Ko Tao) will be open to Sandbox visitors. The current Sandbox restrictions mean a minimum of seven-night stays in […]
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Choice Brand For New Phuket Hotel

Category: Hotels, Posted:30 Dec 2021 | 09:37 am The new upscale Quality Resort and Spa Patong will open in early 2022. Quality is a brand under Choice Hotels International, and the property is operated under a master-franchise agreement with a third-party management group La Vie Hotels & Resorts. La Vie currently operates a number of hotels across Asia Pacific. With 88-rooms, the Quality […]