TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Webs TripAdvisor Launches Paid Hotel Listings

Category: Hotels, Posted:12 Dec 2009 | 00:36 am

It hard to remember a time when you didn't go out and check comments on the mega user content travel site TripAdvisor when booking a hotel. As of January 2010 hotel owners and operators will be able to take out one year paid subscriptions including internet URL's, email and telephone numbers. Surely the site remains a key SEO (search engine optimization) driver and with the new listings will now be targeting itself as an even more relevant travel portal.
Given it's ability to play an increasingly important role in consumer selection of hotel accommodation TripAdvisor is patterning diversifying it's long tail business model into a number of different directions now unless the evolution of Amazon.com.
While it's been thought that increasing internet access allows a level playing field for independent hotels, there has remained a solid trend in branding preference during the economic downturn given the free flow discounting of room rates. It will be interesting to see how the new TripAdvisor services play out for the smaller operators and if they can cash into the larger distribution marketplace.

Other News

Read more

Sandbox Vaccine. Young Turks. Hotel PR Tips

Category: Tourism, Posted:10 May 2021 | 06:00 am Hey Monday. Late last week word was that the Phuket Sandbox remains on course, despite the current outbreak. Time will of course tell, as island hotels are reeling in what is nearly a travel lockdown to Phuket. With hotel occupancies in single digits and restaurants unable to serve alcohol, business levels are hitting pandemic lows. […]
Read more

Who’s Caesar And Phuket’s Fastest Growing Hotel Group

Category: Tourism, Posted:04 May 2021 | 06:00 am Welcome to the latest Thai Road Trip episodes from C9 Hotelworks and Delivering Asia Communications. Listen to the Executive Director of Jee Teng Hospitality talk shop and what’s next. We also get out the kitchen and into the dining room handcrafted tableside food service. Check these two now – Inside Story. A Phuket Hotel Group […]
Read more

Sandstorm In the Sandbox

Category: Tourism, Posted:03 May 2021 | 09:39 am All eyes this week locally are on the fate of the Phuket Sandbox which remains a work in progress. The second round of local vaccinations were planned to start this week but given Thailand’s third wave it’s unclear whether the process can move on the expected timeline due to vaccinations being deployed elsewhere in needed […]