What's Next For SilverNeedle Hospitality
Singapore's SilverNeedle Hospitality has launched a new white label collection of non-branded properties.
On the books is the new Riva Surya in Bangkok, Chiang Mai's 137 Pillars House and Kiridara Luang Prabang.
The shift into independent hotels follows moves by ACCOR with MGallery and Marriott's Autograph Collection.
After buying over the Australian hotel group Constellation, SilverNeedle had intended to pursue a new four star brand Next.
The roll out signifies a splitting of their strategy into different markets and products.