TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

What’s in store for Phuket Hotels Q1 2017?

Category: Hotels, Posted:04 Feb 2017 | 00:19 am

No matter where I have gone the past few weeks, around the island, up to Bangkok, down to Singapore, or elsewhere a common question keeps raising it’s head about how is the Phuket trading climate for hotels the first quarter of the year.

I happened to run into Claas Elze of Apara Asset Management the other day, who shed some light on what’s driving the numbers when comparing year-on-year hotel performance.

His top 3 disruptors were –

Chinese New Year came in January this year, while last year it occurred in February and helped lengthen peak trading. This year peak season was effectively shorter.

In 2016, February was a leap year so 29 days compared to 28 this year, hence one day of lost revenue.

Another key holiday variable is Easter with this year pushing out to April when many hotels have already adjusted high-season rates downward so yields are hit Last year the holiday was in March.

So there you have it, some quick wisdom when viewing hotel results in a year-on-year comparison and again the nuances of yield management tend to play into the equation.

 

Other News

Read more

Rosewood Branded Luxury Residences For Kamala Phuket

Category: Hotels|Real estate, Posted:27 Jan 2022 | 16:18 pm Thailand’s Raimon Land is developing 14 stand-alone luxury Rosewood branded residences on Phuket’s West Coast at Kamala. The  Rosewood ultra villas have 4-6 bedrooms and are located in a private gated luxury estate. There is no hotel as part of the project. Kamala is an upscale island destination and is well known for its Millionaire’s […]
Read more

Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
Read more

The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
SiaJai logo

Thailand's Leading Homecare Marketplace