TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

What’s in store for Phuket Hotels Q1 2017?

Category: Hotels, Posted:04 Feb 2017 | 00:19 am

No matter where I have gone the past few weeks, around the island, up to Bangkok, down to Singapore, or elsewhere a common question keeps raising it’s head about how is the Phuket trading climate for hotels the first quarter of the year.

I happened to run into Claas Elze of Apara Asset Management the other day, who shed some light on what’s driving the numbers when comparing year-on-year hotel performance.

His top 3 disruptors were –

Chinese New Year came in January this year, while last year it occurred in February and helped lengthen peak trading. This year peak season was effectively shorter.

In 2016, February was a leap year so 29 days compared to 28 this year, hence one day of lost revenue.

Another key holiday variable is Easter with this year pushing out to April when many hotels have already adjusted high-season rates downward so yields are hit Last year the holiday was in March.

So there you have it, some quick wisdom when viewing hotel results in a year-on-year comparison and again the nuances of yield management tend to play into the equation.

 

Other News

Read more

Go Ahead. Get Your Ya-Ya’s Out

Category: Tourism, Posted:17 Jan 2021 | 06:00 am Close your eyes. Go ahead. Remember a time when you were young. The magic as a kid, taking blankets, sheets, or even boxes and creating a fantastical tent or unique crazed getaway in the house. Letting your imagination go wild and take you on a journey to incredible places. Or pitching a tent in the […]
Read more

Is Thailand Ready For Legalized Gambling?

Category: Tourism, Posted:16 Jan 2021 | 13:38 pm Topping Thailand’s economic news are comments by the Prime Minister that he is willing to consider opening up gambling, according to the Bangkok Post. With the Thai economy struggling at funding an economic recovery process that has been under extreme duress by Covid-19, the question now will the pandemic be an accelerator of a long-lasting […]
Read more

Phuket’s World Class Creative Mad Metal Men

Category: Tourism, Posted:15 Jan 2021 | 09:15 am The Underwood Art Factory with its crazy, cool, innovative metal sculptures and fabrication is one of the island’s best global exports to some of the leading design hotels around the globe. Founder John Underwood’s long-term work with renowned design guru Bill Bensley has seen his work showcased in countless iconic locations and properties. The Underwood […]