Why Some Developers Are Opting For Themed Real Estate

Category: Real estate, Posted:02 Jan 2021 | 18:34 pm

There is little doubt that 2020 was a savage marketplace for Thailand’s real estate. Yet, despite the volatility some property developers have been able to move properties in the downturn.

One good example is Phuket’s Utopia Corporation’s Japanese-themed villa development in Thalang. With 129 units in the project, the group was able to move 100 units over the year in mostly the Chinese market.

What resonated with buyers was the Japanese concept, which in the process was modified to also include a themed interior fit-out package.

We have seen other projects such as Mono Koh Kaew with Japanese-inspired lofts have good success in the Thai market with a themed-offering.

Learnings from this are that developers presently need to be bold, innovate and present key differences in products not just follow the broad marketplace, which as we know is extremely challenging.

Watch a video short interview insight with Utopia’s CEO Hachi Yin at the link below

Watch video

Other News

Phuket’s Hilton Garden Inn Transacts to TriO Capital

Category: Hotels, Posted:13 Sep 2024 | 12:58 pm The 177-room Hilton Garden Inn Phuket, Bang Tao has traded to private equity group TriO Capital. Operating under a franchise agreement with Hilton, the hotel opened in late 2021 and had been owned and operated under GCP Hospitality. A strategic plan for a design and development upgrade under TriQ will kick off at the end […]

South Korea Tops Asia’s Branded Residences Pricing Premiums In C9 Hotelworks Latest Report

Category: Hotels|Real estate, Posted:11 Sep 2024 | 10:17 am South Korea’s luxury real estate market has evolved significantly, transitioning from traditional residential properties to innovative branded residences. The trend began in 2008 when The Ananti Hotel introduced a pioneering co-ownership model, targeting affluent buyers seeking luxury vacation homes and social prestige. This success spurred other domestic brands like Lotte and Hanhwa Resorts to follow […]

New Zanzibar Market Report From C9 Hotelworks Highlights Surge In Tourism Demand

Category: Hotels|Tourism, Posted:10 Sep 2024 | 14:41 pm Zanzibar’s tourism industry is experiencing a remarkable resurgence, having successfully surpassed pre-pandemic visitor numbers since 2022 according to a new report by C9 Hotelworks. In 2023, the island welcomed over 638,444 visitors from around the globe, marking a significant recovery. Projections for 2024 indicate a further 9% growth, with January to May arrivals reaching 255,408 […]

More Insider News