TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Why Some Developers Are Opting For Themed Real Estate

Category: Real estate, Posted:02 Jan 2021 | 18:34 pm

There is little doubt that 2020 was a savage marketplace for Thailand’s real estate. Yet, despite the volatility some property developers have been able to move properties in the downturn.

One good example is Phuket’s Utopia Corporation’s Japanese-themed villa development in Thalang.  With 129 units in the project, the group was able to move 100 units over the year in mostly the Chinese market.

What resonated with buyers was the Japanese concept, which in the process was modified to also include a themed interior fit-out package.

We have seen other projects such as Mono Koh Kaew with Japanese-inspired lofts have good success in the Thai market with a themed-offering.

Learnings from this are that developers presently need to be bold, innovate and present key differences in products not just follow the broad marketplace, which as we know is extremely challenging.

Watch a video short interview insight with Utopia’s CEO Hachi Yin at the link below

Watch video

Other News

Read more

Banyan Tree Brand Coming To Thailand’s Southeast Coast

Category: , Posted:01 Apr 2024 | 06:59 am One of Thailand’s most stunning coastlines is getting a boost with the first branded property coming to Sichon under the Banyan Tree Brand. Set to be named Banyan Tree Residences Sichon, the boutique branded residences project is being developed by the Urasaya Group. A key feature of the 2.5 hectare development is oceanfront real estate […]
Read more

Allan Zeman’s Paradise Group Launching Bangtao District Luxury Condo Development

Category: , Posted:29 Mar 2024 | 08:41 am Bangtao’s development pace keeps growing with noted Hong Kong entrepreneur Allan Zeman set to roll out a new project named Sudara. Coming up as Phase 1 will be 220 luxury condominiums with one, two, and three-bedroom configurations.  There are plunge pools in some premium units. Resort-living amenities include a 50-meter lap pool, fitness, yoga, co-working […]
Read more

New C9 Hotelworks Report – Phuket Branded Residences Biggest Leisure Supply Globally

Category: , Posted:26 Mar 2024 | 17:15 pm Branded residences in Phuket have reached an unprecedented supply value of THB80 billion (approximately USD2.3 billion), setting a new historical high. The destination now has the highest value of leisure supply value globally and has joined the ranks of urban destinations Dubai and Miami as a world-class branded residences property hub. Condominiums, which form 59% […]
SiaJai logo

Thailand's Leading Homecare Marketplace