Why Some Developers Are Opting For Themed Real Estate
There is little doubt that 2020 was a savage marketplace for Thailand’s real estate. Yet, despite the volatility some property developers have been able to move properties in the downturn.
One good example is Phuket’s Utopia Corporation’s Japanese-themed villa development in Thalang. With 129 units in the project, the group was able to move 100 units over the year in mostly the Chinese market.
What resonated with buyers was the Japanese concept, which in the process was modified to also include a themed interior fit-out package.
We have seen other projects such as Mono Koh Kaew with Japanese-inspired lofts have good success in the Thai market with a themed-offering.
Learnings from this are that developers presently need to be bold, innovate and present key differences in products not just follow the broad marketplace, which as we know is extremely challenging.
Watch a video short interview insight with Utopia’s CEO Hachi Yin at the link below