C9 Hotelworks has released their new Hua Hin Hotel Market Update.
Get insights into Thailand’s hottest accommodation market over the past 16 months and what’s coming in terms of new hotels and infrastructure. While family-friendly branded hotels are hot, will the airport expansion allow the destination to come into the mainstream?
The US-based Outrigger Hospitality Group has bought three hotels in Phuket, Koh Samui and Khao Lak.
A portfolio deal, the properties had been under Manathai and will be converted to Outrigger.
The new names of the hotels will be Outrigger Koh Samui Beach Resort, Outrigger Khao Lak Beach Resort and Phuket Manathai by Outrigger.
Given the continued downturn in Thailand’s hospitality market, it’s expected that a rise in hotel sales will be seen in the 3rd and 4th quarter of this year.
For Outrigger, the acquisition marks the return of the brand to the country, specifically in Phuket and Koh Samui where in the past it sold two assets.
The Pavilions Hotels & Resorts Group is set to debut a new experience-based brand Explorar in Southern Thailand.
First off the blocks is the 24-key Explorar Pawap in Koh Mook, which is a conversion.
An October opening this year is planned.
Koh Mook is accessed from Trang or by ferry from Phuket or Koh Lanta and is one of Thailand’s newest emerging destinations.
For more about Explorar go to explorarhotels.com
Comparing major Southern Thai resort destinations, Krabi is one that historically balances well between the international and domestic markets.
In the new Krabi Hotel Market Update from C9 Hotelworks, we take a look back at pre-Covid trading to examine from what point hoteliers hope tourism will upcycle towards recovery and what will the trends be.
During the domestic-led past year, it has been interesting to see how the destination with it’s resort-centric, nature-based attractions has fared well in comparison to other resort areas in the South of the country.
One thing that is for certain is Krabi is a dynamic fit for post-Covid-19 travel and is likely to tap a strong share of demand as nature becomes the new luxury icon for travel.
To download and read the full report, click on the following link
A key part of the upcoming Phuket Sandbox reopening process is the requirement for incoming international travelers to stay in an SHA Plus hotel for 14 days, or shorter if only visiting the island. Those who want to travel onward to other destinations in Thailand can proceed after a 14-day period.
As travelers are scrambling for information, the current situation is that next Tuesday the government cabinet will meet to give final approval for the Sandbox, and in the following days, a Royal Gazette issued that clearly outlines the rules.
For readers who want to more about SHA Plus establishments in Phuket, they can go to the following link:
We have heard much speculation about hotels pushing high rates or the misconception that this is a quarantine process and will be expensive. Given hotels at every star level are now rushing to get approval, it’s probable rates will be at highly affordable levels.
There has been some confusion about the original Amazing Thailand Safety and Health Administration (SHA) certification and the present SHA Plus. All island tourism establishments need to look at the SHA Plus program in order to gain certification.
One issue that has cropped up is that of unlicensed hotels applying and this continues to be a sticking point for groups like the Thailand Hotels Association (THA) and other similar groups who believe the industry much adhere to government-mandated rules.
We support this position, given it has to be equitable, taxes that are needed to be collected to maintain Phuket’s infrastructure are critical and fire and life safety standards in unlicensed accommodation put tourists at risk.
Now, the rush for SHA Plus is on so expect to be hearing much about it in the days ahead.
While some pundits have been critical of the initiative, the intention of applying standards to elevate tourist’s safety and address public health are fundamental to restoring travel confidence.
Chic, design-led Standard hotels are set to debut in Bangkok this December.
The 155-room property is located in the iconic Mahanakhon skyscraper.
This is the third branding of the hotel, which had been developed by Pace, and contracted under Marriott’s Edition brand. Later after the project was sold to King Power, and was to have been an Orient Express and managed by ACCOR.
Standard Bangkok will feature a branch of the well-known Mott 32 Cantonese restaurant and signature Standard grill room.
A second Standard is set to debut in Hua Hin with 199 keys at the end of the year.
Recently, Thailand’s Standard sister brand Peri converted and reopened hotels in Hua Hin and Khao.
These two properties previously were under Sansiri’s Escape brand. Thai Group Sansiri acquired 35% of Standard’s parent company in 2018.
While most of Southeast Asia’s hotels went quiet during the pandemic, one of Thailand’s up and coming groups, Collective Hospitality has taken the opportunity to ramp up expansion.
Starting out the Slumber Party Hostels, Collective has moved into hybrid hotels with their Socialtel brand which is due to open in Koh Samui soon. They also have acquired the Bodega Hostels chain.
As for the space the group operates, perhaps can best be summed up as SoHos, or social hotels. While others would prefer the term hybrid hotels, SoHos is a much clearer vision of the segment.
Their footprint now is 23 properties across Thailand, Cambodia and Indonesia. A new project is underway in nearby Koh Phi Phi.
Interestingly Collective have also just undergone a round raising substantial investment for future expansion so watch this space.
I met with CEO Edmund Lowman early in the week in Bangkok and he shares the story in the video below.
Check out the video below as part of C9 Hotelworks and Delivering Asia Communications Thai Road Trip series
Today we take you inside Bangkok’s quarantine hotel experience as part of C9 Hotelwork’s and Delivering Asia Communication’s Thai Road Trip. Learn what really happens from check-in to check-out, as we highlight an entire stay at the Movenpick BDMS Bangkok hotel in the following video –
You might also want to watch STR’s Jesper Palmqvist’s view of Thailand’s hotel performance present and future trends –
And for those who missed the Thailand Tourism Forum 2021, here is a fast and furious highlights reel from the event –
and lastly, some smart talk with Bruno Huber on what’s it like operating a quarantine hotel in a pandemic, lessons learned and how the hotel prospered –
Despite a traditionally, highly slanted leisure resort model, the much-vaunted Aman brand is moving into more urban locations.
Just announced, is a new Aman branded residence and Janu (the new second Aman hospitality brand project) in Tokyo.
Part of a massive urban development project in the central part of the city. A mixed-use tower will have 91 branded residence units and a 120 key hotel.
In Bangkok, at the upcoming Aman Nai Lert Residences, the uptick in off-plan luxury real estate has been strong.
Aman’s move past the beach is certainly seeing the mojo of the brand have an urban attraction.