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The once popular Phuket Bali flight route will see AirAsia restart direct flights from 10th August 2024.

AirAsia Indonesia will be the carrier and flight frequency will be three times a week.

Bali hosted nearly 600,000 international visitors in May with Australia ranking 22.5% share, followed by India with 11.3% and China on the rise at 5.6%.

For more on Bali, read C9 Hotelworks and Horwath HTL latest market report Bali Hotel and Branded Residences CLICK

Diversity, inclusiveness, and equality are core issues for the hospitality industry. C9 Hotelworks and the Phuket Hotels Association have organized a learning event titled ‘Mind the Gap, Women & Diversity in Hospitality on Saturday 31st August at the SAii Laguna Phuket.

Join us in this unique, candid, and insightful half-day session that takes a closer look at critical issues facing women in the workplace. Our goal is to tackle topics which will help empower change and provide the tools and inspiration to make a difference. A special focus will be on how to enable career growth and still maintain a work life balance.

This is a learning event for those, regardless of gender, working in hotels, travel, restaurants hospitality tech, human resources, and the service sector.

The event is organized by the Phuket Hotels Association and C9 Hotelworks together with support from Dragonfly 360, Brand TD, Delivering Asia Communications, AMCHAM Thailand, SAii Laguna Phuket and Thaiger Media.

Event Schedule

Date: Saturday 31st August 2024

Venue: SAii Laguna Phuket, Similan Ballroom, 12:00 pm onwards


Session Schedule: 1:30 pm to 5:00 pm


Exclusive to Inclusive: Hospitality Leading the way for Neurodiverse Employment
Max Simpson, Founder and CEO, Steps

The Mission. Why is Diversity and Inclusion Important Today
Christina Ho, Airline Pilot | From a Fashion Designer to an Airline Pilot | TEDx Speaker

Managing Success at Work and with a Family
Kirsten Fletcher, Australian Consul -General, Phuket

Gaining A Voice, LBGTQ+ In the Hospitality Workplace
Nikki Phinyapincha, Founder, TransTalent Consulting Group

Female Leaders in the Restaurant Industry
(Moderator) Emma Gray, Vice President Marketing and Business Development, Delivering Asia Communications

Panel speakers

Session Co-Host

Sumi Soorian, Senior Advisor, Phuket Hotels Association

Short coffee and tea break

A Woman Leader. Leading Between the Lines
Anchalika Kijkanakorn, Founder and Managing Director, Akaryn Hospitality Management Services (AHMS)

Why We Need Role Models.  The Power of Inspiration
Julie Cancelloni, Founder and Managing Director, Inspiring Girls Thailand

Networking and Building Meaningful Connections
Naureen Ahmed, Founder, Inspiring Women in Hospitality

Understanding Mental Health and Wellbeing
David Boucher, Chief Executive Officer, Bumrungrad International Hospital Phuket
Paul Hawco, AVP Executive Global Director Integrated Welbeing, Banyan Group

DEI (Diversity, Inclusion, Equity) Training – A Short Course
Papungkron Numprasit, F&B Instructor and Supervisor in the Sustainable Hospitality Challenge, Dusit Thani College

Session Co-Host

Viona Zhang, Deputy Managing Director, C9 Hotelworks

Admission is THB500 payable at the door, with proceeds going to the non-profit Phuket Hotels Association training fund. Advance registration is required and QR code from Eventbrite is required for entry. SAii Laguna Phuket will be offering a special event lunch option. Parking is available and details will be sent out prior to event.

Please click for event registration HERE

Standalone villas shake up traditional hospitality supply as the market rises. Increasing demand for multi-bedroom accommodation growing, coupled with a preference for spacious and private villas according to new research from C9 Hotelworks in their new Samui Villa Rental Market Review.

In recent years, private villas rented as vacation homes have emerged as a significant segment of tourist accommodation in Samui. Platforms like Airbnb serve this market, offering a range of options from midscale to luxury properties. Independent management companies such as Elite Havens, The Luxe Nomad, and a handful of local groups are significant players in the luxury segment as many consumers require other management and concierge services in addition to only rentals.

According to our market research, there are approximately 5,800 holiday rentals available in Samui. These properties market-wide have an average daily rate of THB13,700 and maintain an annualized occupancy rate of 55% year-to-date in 2024, resulting in a Revenue Per Available Room (RevPAR) of THB7,535. With favorable returns, we see increased investment in the sector, particularly in upscale build-to-rent villas.

While the post-COVID growth of villa developments marks growing family demand on the island, many of the properties lack professional management and product standards, whereby the owners focus on visual presentation and low rental rates as a main sales strategy. The concentration of this supply is located on inland hillside areas with lower investment costs, resulting in reduced rates. Rate pressure does not affect beachfront villas as inventory is still limited.

With spreading competition from often unregulated hospitality supply, the market is turning to management companies with a local operating presence. Access to clientele through brand recognition does not only increase overall rental turnover and rates but also result in better overall cost control from management. Operations are becoming increasingly challenged by the lack of skilled manpower.

To read and download C9 Hotelworks full Samui Villa Rental Market Review CLICK


A resurgence of Samui tourism has been fueled by domestic travelers, with 69% Y-O-Y growth. Muted Chinese traveler demand pushes hotels to diversify source markets and adapt to a changing landscape according to C9 Hotelworks new Samui Hotel & Tourism Market Review.

In 2023, Samui hosted 3,541,821 visitors, evenly split between domestic and foreign travelers, marking a shift from the pre-COVID dominance of overseas tourists. The gap between airport arrivals and visitors at registered tourist accommodations reflects that many visitors came by ferry from the mainland. A domestic influx has been crucial in driving the recovery, with the total number of registered hotel guests surpassing 2019 levels by 1.5 times. Airport passenger arrivals trailed, closing the year at 94% of pre-COVID level, with a total of 1,208,364 passenger arrivals.

Diving into the international sources markets, the lower volume of Chinese travelers, previously one of the key source markets, now constitute less than 4% market share. This has been replaced by increased travelers from Europe, USA and a re-emerging Israeli market. The new mix of foreign travelers has resulted in a longer average length of stay.

Samui’s tourism legacy was previously influenced by its limited gateway and reliance on Bangkok Airways, leading to higher travel costs compared to its regional counterparts. Nevertheless, the limitations have also allowed the island to attract high-spending tourists which are favorable for hotel operators and maintain its position as a premium beach resort destination.

However, the cycle is expected to gradually shift as the government and Samui International Airport plan for expansion of the airport and adding a cruise terminal to increase traffic to the island. The entry of Scoot Airlines from Singapore and new routes promise further growth in the near future with an increased number of regional upscale travelers Looking at the current momentum, the island-wide 2024 Q1 hotel RevPAR has already outperformed 2023 and may close at a 5-year historical high.

To download and read the full C9 Hotelworks Samui Hotel & Tourism Market Review CLICK

There are only 8 days left to bid on this year’s non-profit Phuket Hotels Association online charity travel auction.

Amazing travel stays from London, Australia, Bali, Dubai, Paris, Maldives, and of course Phuket, Bangkok, and Koh Samui. There is even a vacation stay in Bhutan.

All of the proceeds go to support the hospitality scholarship program of the Phuket Hotels Association and there are currently over 20 Thai full-time students in the program.

The auction ends on 12th June at 2 pm so get bigging now and pay it forward. People matter and educating our industry is the foundation of the future.

Click on the following link – Auction 


Thai hospitality group Dusit International has signed a deal with VillaCarte Group for their upcoming Layan Verde project in Bangtao Phuket.

The agreement covers 633 units under two brands – Dusit Residences and a Dusit Collection Hotel.

An opening is planned in 2027 with a key highlight being an EDGE environmental certificate.

VillaCarte Group has developed other projects in Phuket including Layan Green Park and La Green Hotel and Residence.

For more on the Phuket Branded Residences Market, read C9 Hotelworks latest report CLICK



Branded residences, condo hotels, mixed-use projects, and vacation home rentals are becoming a significant player in Thailand’s hospitality space. As property developers, real estate investors, and property buyers are learning, this is a complex space that requires well-structured projects.

Join us for a unique 90-minute co-working lunch learning session about all the moving parts in this rising marketplace and how Thailand’s regulatory framework administrates these segments. We will be giving a commercial overview of the marketplace and going over frequently asked questions about Thailand’s Hotel Act, Land Development Act, and Condominium Act and how they apply to each specific hospitality component. Get insights into how to avoid the most common mistakes.

Other highly relevant topics include taxation for vacation rentals for developers and property owners, a dive into the processes involved in obtaining a hotel license, and how EIA’s (environmental impact analysis) are a key factor in developments.

The C9 Sessions is an ongoing initiative by C9 Hotelworks in providing educating the hospitality industry, inspiring change and advancing entrepreneurial thinking. We are proud to be supported by HOMA, Hughes Krupica, HLB Thailand, PropertyGuru Asia Property Awards, and Original Vision for this event. This session will be invaluable for developers of branded residences, condo hotels, mixed-use properties, and vacation rentals along with real estate brokers, hotel owners and management groups.

Event Schedule

Date: Friday 31st May 2024

Venue: HOMA Cherngtalay – Restaurant

Registration: 11:00 am onwards

Session: 1130 am to 1:00 pm

Understanding Thailand’s Branded Residence and Condotel Issues and Challenges
Bill Barnett, Managing Director, C9 Hotelworks

FAQ’s – Hotel, Condominium, and Land Acts for Mixed Use Projects, Branded Residences, Condo Hotels and Vacation Rentals
Desmond Hughes, Senior Partner, Hughes Krupica

Vacation Rental Tax Primer for Owners and Operators
Paul Ashburn, Co-Managing Partner, HLB Thailand

Hotel License Process and EIA Regime
Prasert Chanom, Director, Original Vision

Award Marketing for Brand Residences, Mixed Use Projects and Condo Hotels
Sumi Soorian, Chief Marketing and Commercial Officer, The Headland Cape Yamu

Attendance is complimentary. Advance registration is required and QR code from Eventbrite is required for entry.

HOMA is offering a special Grab n Go lunch option that can be ordered and paid for in advance. Parking is available and details will be sent out before the event.

Please click for free event registration HERE

The Phuket Hotels Association’s absolutely fabulous charity travel sale is now open.

This annual event continues to grow with amazing travel stays and other prizes not only in Phuket, but across the region and the world.

New items are continuing to be added so check back often.

All proceeds go to support over 20 full-time Thai hospitality students in local colleges and schools. Education is a core value of the Phuket Hotels Association and this is an ongoing commitment to bettering our industry, so pay it forward and participate.

To view the auction link CLICK


One of the world’s leading spa brands Clinique La Prairie has announced a new project in Phuket, Thailand.

Set within the up-and-coming wellness community of Tri Vananda, the destination spa and resort will be opened by the end of 2025.

The development partner is Thailand’s Montara Hospitality which is the group behind ultra-luxury resort Trisara.

The resort’s first phase features 40 resort villas.

Named Clinique La Prairie at Tri Vananda the wellness offering will include a longevity hub and scientific and holistic approach to aging.

With its leading resort in Montreux Switzerland, La Prairie has been expanding clinic hubs across key markets globally, this will be a first for a full-service resort in Southeast Asia.

At Tri Vananda, the wellness branded residences offering has had a redesign and new look that is being launched as well.

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Thailand's Leading Homecare Marketplace