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The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand.

Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels.

The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM.

Expect more announcements shortly on new Banyan Tree brands and signings across Thailand.

 

 

 

 

 

The new upscale Quality Resort and Spa Patong will open in early 2022.

Quality is a brand under Choice Hotels International, and the property is operated under a master-franchise agreement with a third-party management group La Vie Hotels & Resorts.

La Vie currently operates a number of hotels across Asia Pacific.

With 88-rooms, the Quality Resort features a restaurant, bar, and Irish-themed pub.

Japan’s alpine real estate land values have continued to rise for much of the pandemic, highlighted by the expansion of a growing Greater Niseko catchment area. We have seen developers now pushing out of the prime Hirafu area, taking a longer-term view of areas such as Hanazono and Annupuri.

There remains one clear trend in most resort areas the geography tends to change over time and as markets mature, luxury, mass-market, and niche products tend to diversify. You have to look no further than Richard Li’s Hanazono development with the Park Hyatt that now has seen considerable new products start to cluster in the area and even the upcoming Capella hotel and residences are betting big on the location.

Looking further at other alpine tourism markets in Hokkaido, C9 Hotelworks recently researched the hotel, tourism, and property market in Furano. Known as a two-season area, with summers dominated by domestic travelers lured by the spectacular lavender fields and more family-oriented winter skiers from overseas.

Recently, more developers from Niseko have started the development cycle in Furano, highlighted by the Fenix resort condominium. The area currently lacked branded hotels but we expect this to change and eventually the highly seasonal market will move upwards, driven by lower underlying land values and destination appeal.

Niseko and Furano remain distinctly different but yet, much of what appealed to overseas buyers in the 1990s remains showcased in Furano.

To download C9 Hotelworks new Furano Tourism & Property Review report CLICK

 

The 159-room Travelodge Phuket Town is set to open on the first of January.

It’s all about location for the hotel, which is a short walking distance to Central Festival and Central Floresta malls.

On the management side, the hotel is operated as part of a joint venture between Thailand’s Absolute Hotel Services (AHS) and Travelodge Hotels Asia.

With a location close to Phuket Town, the latter is seeing an influx of branded properties that include the recent conversion of the Courtyard by Marriott Phuket Town and Novotel Phuket City Phokeethra.

 

Melia Phuket Mai Khao has opened at the northern end of the island with 70 villas and 30 suites.

A key feature of the hotel is the YHI Spa.

The beachfront Melia is owned and developed by the Phuket Villa Group.

Leading the property is General Manager Magdalena Martorell Server who has worked with the group for over 20 years.

Boutique luxury hospitality group Soneva has unveiled a new wellness brand.

Named Soneva Soul, the key pillars of the offering include ancient healing and contemporary medicine, combining mind, body and soul.

The programming has been rolled out at the group’s hotels in Maldives and Thailand.

Key facilities include open-air treatment rooms, therapeutic biomodulation, consultation areas and yoga/meditation along with fitness.

Soneva has larger ambitions for the Soul offering reportedly, on a global expansion plan.

 

Koh Samui’s famed destination wellness property Kamalaya has made public a deal with a Thai-based investment partner to accelerate the expansion of the brand.

Founders John and Karina Stewart will continue in their current positioning as Chairman and Chief Wellness Officer.

The new British Thai strategic investor is Chakrit Sakunkrit who will now hold an ownership stake in the group.

Sakunkrit, is a technology and aviation investor.

The Hilton Garden Inn Phuket Bangtao has opened near the entrance of Laguna Phuket in the island’s fast developing Cherngtalay area.

Hotel facilities include a rooftop pool, fitness center and restaurant.

With 177-rooms, this is the first Hilton Garden Inn in Thailand.

The property is owned and operated by GCP Hospitality.

India is one of the biggest outbound markets in the world. Pent-up demand is already seeing a huge outflow of travelers to the Maldives as the destination continues to thrive during the uncertain times created by the pandemic.
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But what about Thailand? India was one of the fastest-growing outbound markets to the Kingdom before Covid and looks set to be one of the fastest markets to return. With a slowdown in European arrivals due to concerns of the emergence of another variant, India, just a short-haul flight away, has come into focus like never before.
 Join C9 Hotelworks and Delivering Asia Communications on Tuesday 14th December at 3:00 pm (Thailand time) in a content-led, one-hour market update.

We have assembled a series of leading experts who will speak about how India is shaping up as the new darling of outbound travel into Thailand, how to access it, adapt products to meet demand, assess the opportunities, and drive growth once again.

Sign up free for the event

Speakers

Pinki Arora, Marketing and PR Representative, Tourism Authority of Thailand India

Paul Wu, Regional Head SE Asia Go Airlines (India) Limited, Go First

Stanley Rozario, Director of Marketing and Communication, TITC (Thai Indian Tourism Club) and Head of Business Development Indian Subcontinent Market at Asian Trails

Ravi Chandran, CEO, Laguna Phuket

Heshan Peiris, Corporate Chef, Laguna Phuket

Sally Mangharam, Managing Director, Mantra Events

Ranjeet Viswanathan, Director of Sales & Marketing, Hyatt Regency Phuket Resort

Nitin Sachdeva, TCEB India Representative & CEO, Venture Marketing

Moderators

David Johnson, CEO, Delivering Asia Communications

Bill Barnett, Managing Director, C9 Hotelworks