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The once popular Phuket Bali flight route will see AirAsia restart direct flights from 10th August 2024.

AirAsia Indonesia will be the carrier and flight frequency will be three times a week.

Bali hosted nearly 600,000 international visitors in May with Australia ranking 22.5% share, followed by India with 11.3% and China on the rise at 5.6%.

For more on Bali, read C9 Hotelworks and Horwath HTL latest market report Bali Hotel and Branded Residences CLICK

Diversity, inclusiveness, and equality are core issues for the hospitality industry. C9 Hotelworks and the Phuket Hotels Association have organized a learning event titled ‘Mind the Gap, Women & Diversity in Hospitality on Saturday 31st August at the SAii Laguna Phuket.

Join us in this unique, candid, and insightful half-day session that takes a closer look at critical issues facing women in the workplace. Our goal is to tackle topics which will help empower change and provide the tools and inspiration to make a difference. A special focus will be on how to enable career growth and still maintain a work life balance.

This is a learning event for those, regardless of gender, working in hotels, travel, restaurants hospitality tech, human resources, and the service sector.

The event is organized by the Phuket Hotels Association and C9 Hotelworks together with support from Dragonfly 360, Brand TD, Delivering Asia Communications, AMCHAM Thailand, SAii Laguna Phuket and Thaiger Media.

Event Schedule

Date: Saturday 31st August 2024

Venue: SAii Laguna Phuket, Similan Ballroom, 12:00 pm onwards


Session Schedule: 1:30 pm to 5:00 pm


Exclusive to Inclusive: Hospitality Leading the way for Neurodiverse Employment
Max Simpson, Founder and CEO, Steps

The Mission. Why is Diversity and Inclusion Important Today
Christina Ho, Airline Pilot | From a Fashion Designer to an Airline Pilot | TEDx Speaker

Managing Success at Work and with a Family
Kirsten Fletcher, Australian Consul -General, Phuket

Gaining A Voice, LBGTQ+ In the Hospitality Workplace
Nikki Phinyapincha, Founder, TransTalent Consulting Group

Female Leaders in the Restaurant Industry
(Moderator) Emma Gray, Vice President Marketing and Business Development, Delivering Asia Communications

Panel speakers

Session Co-Host

Sumi Soorian, Senior Advisor, Phuket Hotels Association

Short coffee and tea break

A Woman Leader. Leading Between the Lines
Anchalika Kijkanakorn, Founder and Managing Director, Akaryn Hospitality Management Services (AHMS)

Why We Need Role Models.  The Power of Inspiration
Julie Cancelloni, Founder and Managing Director, Inspiring Girls Thailand

Networking and Building Meaningful Connections
Naureen Ahmed, Founder, Inspiring Women in Hospitality

Understanding Mental Health and Wellbeing
David Boucher, Chief Executive Officer, Bumrungrad International Hospital Phuket
Paul Hawco, AVP Executive Global Director Integrated Welbeing, Banyan Group

DEI (Diversity, Inclusion, Equity) Training – A Short Course
Papungkron Numprasit, F&B Instructor and Supervisor in the Sustainable Hospitality Challenge, Dusit Thani College

Session Co-Host

Viona Zhang, Deputy Managing Director, C9 Hotelworks

Admission is THB500 payable at the door, with proceeds going to the non-profit Phuket Hotels Association training fund. Advance registration is required and QR code from Eventbrite is required for entry. SAii Laguna Phuket will be offering a special event lunch option. Parking is available and details will be sent out prior to event.

Please click for event registration HERE

A resurgence of Samui tourism has been fueled by domestic travelers, with 69% Y-O-Y growth. Muted Chinese traveler demand pushes hotels to diversify source markets and adapt to a changing landscape according to C9 Hotelworks new Samui Hotel & Tourism Market Review.

In 2023, Samui hosted 3,541,821 visitors, evenly split between domestic and foreign travelers, marking a shift from the pre-COVID dominance of overseas tourists. The gap between airport arrivals and visitors at registered tourist accommodations reflects that many visitors came by ferry from the mainland. A domestic influx has been crucial in driving the recovery, with the total number of registered hotel guests surpassing 2019 levels by 1.5 times. Airport passenger arrivals trailed, closing the year at 94% of pre-COVID level, with a total of 1,208,364 passenger arrivals.

Diving into the international sources markets, the lower volume of Chinese travelers, previously one of the key source markets, now constitute less than 4% market share. This has been replaced by increased travelers from Europe, USA and a re-emerging Israeli market. The new mix of foreign travelers has resulted in a longer average length of stay.

Samui’s tourism legacy was previously influenced by its limited gateway and reliance on Bangkok Airways, leading to higher travel costs compared to its regional counterparts. Nevertheless, the limitations have also allowed the island to attract high-spending tourists which are favorable for hotel operators and maintain its position as a premium beach resort destination.

However, the cycle is expected to gradually shift as the government and Samui International Airport plan for expansion of the airport and adding a cruise terminal to increase traffic to the island. The entry of Scoot Airlines from Singapore and new routes promise further growth in the near future with an increased number of regional upscale travelers Looking at the current momentum, the island-wide 2024 Q1 hotel RevPAR has already outperformed 2023 and may close at a 5-year historical high.

To download and read the full C9 Hotelworks Samui Hotel & Tourism Market Review CLICK

In a major boost for Koh Samui tourism, Singapore’s Scoot Airlines has commenced daily flights.

Currently, there is a daily flight, with a second flight expected to be added in June of this year.

Scoot is a subsidiary of Singapore Airlines.

The airline is using Embraer E190-E2 aircraft which accommodate 112 passengers on the route.

Read more about Koh Samui tourism in C9 Hotelworks Samui Hotel Market Update report CLICK

The Phuket Hotels Association’s absolutely fabulous charity travel sale is now open.

This annual event continues to grow with amazing travel stays and other prizes not only in Phuket, but across the region and the world.

New items are continuing to be added so check back often.

All proceeds go to support over 20 full-time Thai hospitality students in local colleges and schools. Education is a core value of the Phuket Hotels Association and this is an ongoing commitment to bettering our industry, so pay it forward and participate.

To view the auction link CLICK


One of the world’s leading spa brands Clinique La Prairie has announced a new project in Phuket, Thailand.

Set within the up-and-coming wellness community of Tri Vananda, the destination spa and resort will be opened by the end of 2025.

The development partner is Thailand’s Montara Hospitality which is the group behind ultra-luxury resort Trisara.

The resort’s first phase features 40 resort villas.

Named Clinique La Prairie at Tri Vananda the wellness offering will include a longevity hub and scientific and holistic approach to aging.

With its leading resort in Montreux Switzerland, La Prairie has been expanding clinic hubs across key markets globally, this will be a first for a full-service resort in Southeast Asia.

At Tri Vananda, the wellness branded residences offering has had a redesign and new look that is being launched as well.

Catch this special event this coming Friday 26th April with a special preview of the new MIRA Valley master-planned community in the heart of Phuket, Manik. This is an amazing opportunity to acquire a development plot in a larger high-quality community.

This will be of special interest to property developers looking for land parcels, investors. and brokers. The plots are suitable for luxury home estates, townhouses, and condominiums, private schools, medical and wellness facilities, commercial and sports projects. There are development plots from 9 to 30 rai and above, which can also be combined.

We will be holding three one-house introduction sessions led by Bill Barnett of C9 Hotelworks who will give an update on the changing island Phuket infrastructure and key demand generators. An overview of the project, available development parcels, and details will be available as a chance to meet directly with the owners who are a highly experienced property group.

Space is limited so please confirm the session and timing if you will attend. The link to reserve is below:

MIRA Valley Preview

MIRA Valley Preview

Phuket’s tourism industry is undergoing an ongoing rebound, with last year’s airport passenger arrivals edging towards pre-pandemic figures according to C9 Hotelwork’s Phuket Hotel Market Update 2024. While hitting 7 million, it was still short of the 9 million mark set in 2019. This year the trend is continuing with 1.62 million arrivals to date in February, compared to 1.77 million recorded in the same period of 2019.

The Chinese market is slowly recuperating, with last year’s figures at 650,000, still a stark contrast to the 2 million arrivals pre-pandemic. Nonetheless, the introduction of visa exemptions for Chinese and increasing flight connectivity is anticipated to bolster these numbers.

Regional Southeast Asian markets are outperforming previous records, with Singapore’s arrival numbers doubling and Malaysia experiencing a 67% boost. These statistics underscore the potential of short-haul tourism in a world adjusting to post-pandemic travel norms.

Hotel metrics mirror this positive trajectory, with hotel occupancies soaring to nearly 78% in 2023. The Average Daily Rate (ADR) has reached a new historical peak, climbing 43% from the previous year. This uptick is attributed not only to returning tourists but also to Phuket’s ability to attract a higher-spending demographic.

The hotel sector’s development pipeline has slowed but is highlighted by 19 projects with 3,719 keys market, among which 3 properties are hotel conversion with 821 keys. Branded properties represent 91% of the pipeline. Based on C9’s market research incoming supply has been reduced by over 50%, as Phuket’s real estate market has seen land cost skyrocket, an overheated property sector, and a proliferation of branded residences. Many hotel owners and developers have shifted focus from greenfield projects to conversions and repositioning via renovations.

To download C9 Hotelworks Phuket Hotel Market Update 2024 CLICK



A new marina on the island’s East Coast in Ao Makham named ONE° 15  Marina Panwa Phuket will open in the fourth quarter of the year.

Developed by Singapore’s SUTL Enterprise along with Thailand’s Numchai Ocean Transport Company, the facility will accommodate yachts up to 120 feet in length.

SUTL, led by Singaporean Arthur Tay is best known for their iconic ONE° 15 Marina Sentosa Cove Singapore.

For more about Phuket’s marina facilities along with capacity and metrics read C9 Hotelworks  The Phuket Report: Economy in Transition.


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