TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Phuket’s Tourism High-Season Hopes Shattered in Policy Flip-flop

New airport and hotel data from research group C9 Hotelworks triggers alarm bells over worsening economic outlook

Iconic Thai island destination Koh Phi Phi is a popular day trip for Phuket tourists but with borders closed, hotels and tourism businesses remain empty. Image courtesy of Vertigo Video Productions Phuket
Iconic Thai island destination Koh Phi Phi is a popular day trip for Phuket tourists but with borders closed, hotels and tourism businesses remain empty. Image courtesy of Vertigo Video Productions Phuket

 

For Immediate Release, 10th November, 2020

Phuket: Thailand’s leading resort island Phuket has come face-to-face with the reality that it’s tourism high-season will not see a marked reopening to overseas travelers. In the wake of the dismantling of the ‘Phuket Model’ and refocus by the government on using Bangkok as a single international gateway, there is increasing alarm over the lack of a path forward for the island’s rice bowl – tourism.

The key tourism indicator for the island is airlift and Phuket International Airport is the gateway for 70-80% of visitors to the destination. According to Airports of Thailand data, 121,530 passengers arrived in the month of September. This equates to just over 4,000 arrivals a day and a portion of these include local residents and business people. Comparing year-on-year data, 2019’s daily arrivals which included international travelers was five times higher.

Commenting on the toxic situation, hospitality consulting group C9 Hotelworks Managing Director Bill Barnett says “there is a dramatic change in the market mix where the current domestic-led average length of stay for hotels is approximately 1.8 days, while for foreign travelers it’s more than double this amount. What this means for hotels is severely reduced overall demand across the island’s entire accommodation sector.”

Phuket International Airport PAssenger Arrivals January - September 2020

Looking forward to the high season when the numbers spike upwards in the four months of December through March, the high season months last year equated to more than one-third of annual demand.  Total domestic and international arrivals at the airport totaled just over 9 million in 2019.  Adding in high season shoulder months into the equation, the stark economic impact of Phuket’s economic seasonality is reflected in the fact that well over half of the island’s tourism arrivals are packed into a six-month period.

Now, nearly two months into that timeframe, what is apparent is it’s virtually impossible to save the high season and hotel owners in 2021 will be forced to contend with historically the lowest trading months of the year by May. Given these grim prospects, C9 is predicting large-scale job losses and business closures given there is no light at the end of the pandemic-induced tunnel.

“Taking a 360-degree view on the restricted domestic-only demand, you have to take into account that Phuket’s current registered accommodation supply has continued to surge to its present size of 90,267 rooms in 1,773 hotels/tourism establishments” adds Barnett. “Of this supply upper midscale, upscale, and luxury properties of international standards are approximately 25% of the total rooms.”

Data from leading data intelligence provider STR daily has Phuket occupancy averaging 10% with upward spikes on weekends at international standard hotels. Looking into the number though, the reality is domestic travelers are cashing in on cheap deals at upscale and luxury hotels.  Given limited visitor arrivals the far larger mid and economy tiers where most of the hotel inventory sits, are experiencing even lower occupancy. This domino effect is expected to prevail unabated throughout a sustained downturn and effectively crushes the smaller properties and local tourism businesses.

As Thailand’s government policy has maintained Bangkok as the sole entry point for a limited number of travelers from overseas under the Alternative State Quarantine (ASQ) program, a number of hotels in all tiers are operating under the scheme. Hotel performance data for Bangkok from STR is reflecting occupancy just above 25% for international standard hotels, though again in the broader marketplace demand is at considerably lower levels.

In Phuket, many hotels pinned high-season hope on the now-aborted ‘Phuket Model’ to allow Special Tourist Visa’s (STV’s) aimed at long-staying visitors, which is logical given the island’s legacy winter ‘snowbird’ market from Northern Europe and Russia. Putting the Alternative Local State Quarantine program at the head of the reopening tourism initiative, 17 Phuket hotels have been approved and 21 applications are under process. Properties who have undertaken both the expense and time in qualifying for the status have been shut-out, given the government’s about-face policy of centralizing all overseas arrivals into Bangkok.

What is unclear is the logic in policy flip flop on negating the island’s essential tourism lifeline. Using smaller contained resort-focused islands would appear a logical risk mitigation strategy that was echoed in all of the hype over the ‘Phuket Model’ but after the dust has settled, it ultimately failed to launch.

The time has come that Thailand must gain confidence from international benchmarks, such as  the tourism dependent Maldives. According to data from the nation’s Ministry of Tourism, in October the destination recorded 21,514 tourist arrivals. This trend is again on the rise in November and looking back the country has safely managed the reopening of its borders since mid-July. Another nearby island, namely Singapore is set to put an overseas travel bubble into place within this month to Hong Kong (SAR).

Putting Phuket’s economy debacle into perspective C9’s Bill Barnett says “losing this high-season will further intensify the catastrophic impact on the island’s business owners and the livelihoods of the vast majority of residents. Given the sheer size of the hotel inventory, it cannot survive only on domestic visitors, cheaper airfares, or by adding more public holidays. For Phuket, this high season, faced with the prevailing arithmetic the island can only wait and wonder what comes next.”

Other Press Release

Read more

Domestic Property Buyers Swoop on Thai Resort Destinations as Second Home Market Soars

Category: Press Releases, Posted:23 Jul 2021 | 09:15 am Changes in lifestyle and Covid-19 fatigue highlight a dramatic rise in urban flight   (left): Brennan Campbell, Co-Founder & CEO of FazWaz; (right) Boon Yongsakul, Chairman of Boat Pattana, Phuket  Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic. A strong wave of […]
Read more

WELCOME BACK HOME. An Interactive Online Tourism Event

Category: Press Releases, Posted:13 Jul 2021 | 10:19 am Live Webinar   Thursday 15th July | 3 pm Bangkok | 4 pm Singapore/Hong Kong | 9 am London Register   Everything you need to know about Thailand’s Phuket Sandbox   Tourism eyes around the world are focused on the resort island of Phuket, Thailand.  In the last two weeks the reopening of international, vaccinated travel […]
Read more

Koh Samui’s Tourism Hopes Pinned on International Travelers

Category: Press Releases, Posted:12 Jul 2021 | 15:11 pm Sandboxes, islands, and beaches headline return of Thailand tourism    Despite the crisis, global hotel brand Kimpton is set to debut on Koh Samui at the end of 2021, showing a vote of confidence in the island’s tourism prospects in the wake of the reopening (Photo courtesy Kimpton Hotels)   For Immediate Release, 10th July, […]