TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Phuket Airlift Rises To 6.4 Million Arrivals In 2015 As Teflon Thailand Basks In Strong Travel Sentiment

PHUKET, THAILAND : One of Asia’s prime resort destinations – Phuket – has experienced a sustained upward growth cycle that has seen passenger arrivals nearly double over the past five years. As Teflon Thailand has experienced it’s ups and downs over in the political arena, airlift has continued to flow not only into Bangkok’s two gateway airports, but into secondary airports such as Krabi, Chiang Mai and Samui which followed a similar trend to Phuket.

New data released by Thailand-based consulting group C9 Hotelworks shows that a year-on-year spur in international passengers hit 8%, while the domestic sector surged upwards by 15% which in practical terms includes a significant number of overseas travelers transiting Suvarnabhumi and Don Mueang.

A key catalyst to the changes continues to be mainland China, which compared to the same period in 2014 vs. 2015 rose a staggering 34%.
While China based-tourists were thought to be on the wane given the country’s economic woes and depreciating currency the reality on the ground is that many travelers who might have chosen long haul trips to Europe, North America or Australia have instead flocked to Thailand.

Commenting on the mass market, C9’s Managing Director Bill Barnett said “location, location, location – the China syndrome has so much to do with door-to-door travel time fuelled by a rising number of low-cost airlines that use single-body aircraft. Another key factor remains a unique cultural connection and high esteem for Brand Thailand on the Mainland”.

One key highlight revealed in the C9Hotelworks Phuket Hotel Market Update 2015 is the issue facing the island’s hotel operators and owners regarding rate management. While increases in the market are in occupancy, they are not in rates, which remains somewhat static compared to last year, with only a 1% market-wide rise.

Says Bill Barnett: “A rise in OTA’s, wholesalers and shorter booking periods of less than 30 days is seeing hotels push the over-react button on rates and in many cases short selling their product. It’s a shifting market that has confused the traditional hotel yield mechanism and much of the demise in rates aside from a major change in geographic segments is panic selling.”

Looking forward, Phuket’s airlift is set to get a major boost this year with the opening of the new international airport terminal in June. On the heels of this has been news that an affiliate of Thailand’s CP Group has been awarded a BoT concession for a THB200 million private jet terminal. This is expected to further boost the island’s luxury sector which was the best performing hotel tier last year, demonstrated by a 17% increase in average daily rate (ADR) and 24% jump in RevPAR.

Other Press Release

Read more

Thailand’s tourism recovery hinged on tapping into 227 million strong domestic marketplace

Category: Press Releases, Posted:19 Jun 2020 | 08:49 am Over 1,000 travel industry participants at Thailand Tourism Forum 2020 – Special Bangkok Edition – virtual online conference   TTF 2020 Bangkok-based speakers (from left): QUO CEO, David Keen; Rosewood Bangkok Director of Sales and Marketing, Leanne Reddie; Centara Hotels & Resorts CEO Thirayuth Chirathivat; IC Partners CEO, Charles Blocker; Hotel Intel Editor-in-Chief Wimintra Raj; […]
Read more

Young, Independent, Digitally-Driven Travelers to Lead Vietnam’s Travel Reopening: China Vietnam Travel Sentiment Survey

Category: Press Releases, Posted:05 May 2020 | 10:16 am Vietnam’s global tourism ambition needs to focus on China and short-haul travel, concludes latest research. BANGKOK: Vietnam’s remarkable reopening of its domestic travel sector is expected to be replicated by focusing on short-haul Asian markets in a quest to restore their international tourism profile. The country has effectively demonstrated a Covid-19 leadership model in Southeast […]
Read more

Visitor singularity punctuates Phnom Penh’s journey to bright lights, big city

Category: Press Releases, Posted:06 Apr 2020 | 12:18 pm C9 Hotelworks reports that airlift exceeded record 2 million passenger arrivals last year As fast-paced urban development and sprawling mega-infrastructure projects mount on Phnom Penh’s Mekong horizon, the obvious question is, where does it go from here? Cambodia’s shift from its singular tourism magnet Siem Reap, which is the access point of the iconic Ankor […]